STRINGS MAGAZINE                                    USAGE     
                                                    EMAIL LINK

     3,129    6 Month Hotline $105/M                -----------DATE----------
     8,942    Subscribers     $100/M                November 2011            
     7,806    Expires         $ 85/M                                         
     5,523    Email Addresses (see email datacard)  ------MINIMUM------------
                                                    5,000                    
"For Players of Violin, Viola, Cello, Bass, and                              
Fiddle"                                             -----UNIT-OF-SALE--------
                                                    $36.95                   
Strings Magazine reaches professional string                                 
musicians, teachers, students, luthiers, and        --------MEDIA------------
dealers.  Strings covers the personalities, music,  Direct Mail              
news, events, instruments and gear that matter to                            
individuals who make music an integral part of      --------GENDER-----------
their lives.  Strings provides global coverage of   40% Male                 
the classical and new music played by most of its   45% Female               
subscribers while exploring all musical genres                               
where string players are active.                    ------ADDRESSING---------
                                                    4UP Cheshire        N/C  
Demographics:                                       PS Labels           $10/M
    Average age 58                                  Magtape             $25/F
    $103,000 Average annual household income        E-mail Delivery     $75/F
    84% Own their own home                          Keying              $ 3/M
    41% Own music-notation or music-education                                
     software                                       ------SELECTIONS---------
    58% will make a music-related mail order        State               $10/M
     purchase within the next year                  SCF                 $10/M
    98% of Strings subscribers play a musical       Zip                 $10/M
     instrument and actively participate in         Gender              $10/M
     concerts, teaching, festivals, and             DTP                 $15/M
     string-music community                         Run Charges         $10/M
    51% are professional string players                                      
    46% Earned their master's degree in music                                
                                                    Sample Mailing Piece     
                                                    Required                 
All orders are approved on a reciprocal rental.                              
                                                    20% Commission to        
Orders cancelled prior to merge are subject to a    Recognized Brokers       
$100 flat cancellation fee plus any applicable    
production charges. Orders cancelled after merge  
purge are payable in full.                        

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