DANCE SPIRIT                                        USAGE

    37,671      Subscribers     $100/M              -----------DATE----------
     6,055      3 Mo. Hotline   $+10/M              June 2008                
                                                                             
"The Dance World's Leading Publication"             ------MINIMUM------------
                                                    5,000                    
Dance Spirit targets young performers who receive                            
instruction through private studios and public      --------MEDIA------------
institutions alike.  This magazine provides         Direct Mail              
valuable content for young women in all levels of                            
dance, and also for studio owners, educators,       -----UNIT-OF-SALE--------
retailers, and program directors involved in this   $16.95 Year              
activity.                                                                    
                                                    --------GENDER-----------
Reach these ambitious artists who are pursuing      Mostly Female            
professional dance careers, with many taking                                 
private dance lessons to help fine-tune their       ------ADDRESSING---------
technique.                                          4UP Cheshire        N/C  
                                                    PS Labels           $10/M
Demographics:                                       Magtape             $25/F
  63% of readers are 18 years old or under          E-mail Trans.       $75/F
  73% take classes at a studio                      Keying              $ 3/M
  55% plan to attend competitions each year and                              
  attend an average of 3.24 competitions per year   ------SELECTIONS---------
  79% attend summer programs                        State               $10/M
  54% plan to study dance in college                SCF                 $10/M
  43% go on an average of 2.8 auditions per year    Zip                 $10/M
  36% are teachers/coaches                          Gender              $10/M
                                                    Hotline             $10/M
* This file is not available to current             Paid                $10/M
advertisers.  Current advertisers will be           Direct to Publisher $10/M
considered on a case by case basis. *               Run Charges         $10/M
                                                                             
                                                                             
All orders are approved on a reciprocal rental.     Sample Mailing Piece     
                                                    Required                 
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       20% Commission to        
production charges. Orders cancelled after merge    Recognized Brokers       
purge are payable in full.                        

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