DANCE SPIRIT                                        USAGE

    32,097  Active Subscribers  $100/M              -----------DATE----------
    41,411  Last 12 Mo. Expires $ 75/M              January 2012             
    10,241  Last  6 Mo. Expires $+ 5/M                                       
                                                    ------MINIMUM------------
"The Dance World's Leading Publication"             5,000                    
                                                                             
Dance Spirit targets teen performers who receive    --------MEDIA------------
instruction through private studios and public      Direct Mail              
institutions alike.  This magazine provides                                  
valuable content for teen women in all levels of    -----UNIT-OF-SALE--------
dance, and also for studio owners, educators,       $16.95 Year              
retailers, and program directors involved in this                            
activity.                                           --------GENDER-----------
                                                    Mostly Female            
Reach these ambitious artists who are pursuing                               
professional dance careers, with many taking        ------ADDRESSING---------
private dance lessons to help fine-tune their       4UP Cheshire        N/C  
technique.                                          PS Labels           $10/M
                                                    Magtape             $25/F
Demographics:                                       E-mail Trans.       $75/F
  63% of readers are 18 years old or under          Keying              $ 3/M
  73% take classes at a studio                                               
  55% plan to attend competitions each year and     ------SELECTIONS---------
  attend an average of 3.24 competitions per year   State               $10/M
  79% attend summer programs                        SCF                 $10/M
  54% plan to study dance in college                Zip                 $10/M
  43% go on an average of 2.8 auditions per year    Gender              $10/M
  36% are teachers/coaches                          Paid                $10/M
                                                    Direct to Publisher $10/M
* This file is not available to current             Last 6 Mo. Recency  $ 5/M
advertisers.  Current advertisers will be           Run Charges         $10/M
considered on a case by case basis. *                                        
                                                                             
                                                    Sample Mailing Piece     
All orders are approved on a reciprocal rental.     Required                 
                                                                             
Orders cancelled prior to merge are subject to a    20% Commission to        
$100 flat cancellation fee plus any applicable      Recognized Brokers       
production charges. Orders cancelled after merge  
purge are payable in full.                        

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