AMERICAN CHEERLEADER                                USAGE

    49,373      Active Subs            $100/M       -----------DATE----------
     9,031      3 Mo. Hotline          $+10/M       June 2008                
    46,981      Active Paid Subs       $+10/M                                
    24,497      Active DTP             $+10/M       ------MINIMUM------------
    29,180      Female Subscribers     $+10/M       5,000                    
     7,562      Male Subscribers       $+10/M                                
                                                    -----UNIT-OF-SALE--------
"The Only National Magazine for Youths and Coaches  $14.95 Year              
involved in Cheerleading"                                                    
                                                    --------MEDIA------------
Reach those young women who are interested in the   Direct Mail              
sport of cheerleading and products that help                                 
enhance their appearance and well-being.            --------GENDER-----------
                                                    53% Female               
American Cheerleader is the only national magazine  13% Male                 
written for youths and coaches involved in                                   
cheerleading throughout the United States.  This    ------ADDRESSING---------
publication helps its readers advance both          4UP Cheshire        N/C  
athletically and academically, with articles that   PS Labels           $10/M
cover technique, motivation, health and fitness     Magtape             $25/F
and much more.                                      E-mail Trans.       $75/F
                                                    Keying              $ 3/M
Demographics:                                                                
    97% Plan to attend or currently attend college  ------SELECTIONS---------
    90% Actively cheer or coach                     State               $10/M
    83% Attend summer cheer camp                    SCF                 $10/M
    92% Participate in other sports                 Zip                 $10/M
    Ages range from 12 to 18 years                  Gender              $10/M
                                                    Hotline             $10/M
* This file is not available to current             Paid                $10/M
advertisers.  Current advertisers will be           Direct to Publisher $10/M
considered on a case by case basis. *               Run Charges         $10/M
                                                                             
                                                                             
All orders are approved on a reciprocal rental.     Sample Mailing Piece     
                                                    Required                 
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       20% Commission to        
production charges. Orders cancelled after merge    Recognized Brokers       
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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