FLORIDA TREND AT HOME                               USAGE        

    17,738  Active Subscribers  $135/M              -----------DATE----------
    14,252  Total Expires       $ 90/M              January 2012             
                                                                             
"The Issues, People and Ideas that Define Florida   -------MINIMUM ORDER-----
Business"                                           5,000                    
                                                                             
Florida Trend subscribers are small business        -------UNIT OF SALE------
owners, government officials and CEO's of some of   $29.95 Year              
the largest corporations in the state.  These                                
loyal readers are directly involved in making       -----------MEDIA---------
business purchases and decisions involving          Direct Mail              
computer technology, advertising, travel, and                                
insurance and benefits at their companies.  They    --------GENDER-----------
are proven active responders.  They read Florida    56% Male                 
Trend to receive hard-hitting business information  23% Female               
and important news and trends around the state.                              
                                                    --------ADDRESSING-------
For 50 years, Florida Trend has been the source of  4UP Cheshire          N/C
business news, insight, forecasts, the latest on    PS Labels           $15/M
executive lifestyles, emerging industries, new      Magtape             $25/F
players and everything that impacts business in     Diskette            $75/F
the Sunshine State.                                 E-Mail Transmission $75/F
                                                    Keying              $ 3/M
These culture driven educated professionals enjoy                            
the finer things including travel, dining out,      --------SELECTIONS-------
golf and boating...so much of what Florida has to   State               $10/M
offer.                                              SCF                 $10/M
                                                    Zip                 $10/M
Demographics:                                       Home Address        $10/M
    Median Age 56                                   Gender              $10/M
    42% Millionaires                                Run Charges         $10/M
    $230,000 average household income                                        
    85% Top executives, owners, managers and                                 
        professionals                               Sample Mailing Piece     
                                                    Required                 
                                                                             
All orders are approved on a reciprocal rental.     20% Commission to        
                                                    Recognized Brokers       
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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