WALKER'S WAREHOUSE                                  USAGE

     6,048  Last  6 Month Buyers        $105/M      -----------DATE----------
    18,278  Last 12 Month Buyers        $100/M      March 2007               
                                                    (Updates Quarterly)      
Reach mail order buyers of gear for fitness                                  
walkers. The Walker's Warehouse is the nation's     --------MINIMUM ORDER----
largest catalog and Web retailer to specialize in   10,000                   
health, fitness and lifestyle products for people                            
who "walk" as exercise. Buyers purchase exercise    -------UNIT OF SALE------
apparel, including workout tops and pants,          $85.00                   
footwear, pedometers, heart and blood pressure                               
monitors, watches, walking poles, electronics,      ----------GENDER---------
audio tapes, and books - all designed for those     Female 92%               
who walk for health, fitness and relaxation.                                 
                                                    ----------MEDIA----------
These buyers are fitness-minded women and men who   Catalog and Direct Mail  
incorporate walking as a major part of their                                 
fitness regimen. They are especially receptive to   --------ADDRESSING-------
new products and offers that will enhance their     Diskette            $75/F
health, wellness and personal development.          Keying              $ 3/M
The age range is 35+ and the average household      Email               $75/F
income is $60,000.                                                           
                                                    --------SELECTIONS-------
PROFILE:                                            State               $10/M
    Median Age: 52                                  SCF                 $10/M
    72.5% of Subscribers are Married                Zip                 $10/M
    75.8% of Subscribers Own their Home             Run Charges         $10/M
     8.6% have a household income of less than                               
        $35,000                                                              
    20.1% have a household income of $35-$49,000    Sample Mailing Piece     
    28.3% have a household income of $50-$69,000    Required                 
    23.1% have a household income of $70-$99,000                             
    19.9% have a household income of $100,000+      20% Commission to        
                                                    Recognized Brokers       
The Walker's Warehouse is an affiliate of         
Prevention Magazine.                              
                                                  
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  


Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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