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List Management
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CARDIAC DIRECTIONS RESPONDERS FROM DIALOGUE COMPANY    
                                                    PACKAGE INSERT LINK    

 61,616  Total File                $90/M            -----------DATE----------
  7,278  Last 12 Month Responders  $90/M+$10/M      July 2008                
                                                                             
        (Names through June 2008)                   ------MINIMUM ORDER------
                                                    5,000                    
        Special Fundraiser Rate: $75/M                                       
        (Plus selection charges)                    --------SOURCE-----------
                                                    Direct Response          
Reach cardiac patients directly after                                        
diagnosis/treatment at one of over 1,700            ------UNIT OF SALE-------
participating hospitals nationwide.                 N/A                      
                                                                             
These heart patients have responded to a card       -------ADDRESSING--------
included in a package of educational materials as   4Up Cheshire        N/C  
well as samples directed towards the lifestyle      PS Labels         $ 10/M 
changes they are experiencing.  The information     Mag Tape          $ 25/F 
and samples provided are designed to aid the        Diskette          $ 75/F 
patient's achievement of various lifestyle changes  Email Trans.      $ 75/F 
such as risk factor modification and improving      Keying            $  3/M 
their diet, exercise and overall lifestyle.                                  
                                                    -------SELECTIONS--------
Ideal Audiences: Target these prospects for Health  State             $ 10/M 
Related Fundraising, Fitness, Nutrition, Self       SCF               $ 10/M 
Improvement, Insurance Offers as well as Books,     Zip               $ 10/M 
Subscriptions, Apparel, Gift and General                                     
Merchandise, Home Decor and Gardening Items.                                 
                                                    Sample Mailing Piece     
Demographics:                                       Required                 
                                                                             
     Average Age:                        65         20% Commission to        
     Household Income:              $38,000         Recognized Brokers       
     Attended/Graduated College:        64%       
     Married:                           72%       
     Homeowners:                        86%       
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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