LEGENDARY WHITETAILS CATALOG BUYERS                 USAGE 

 117,110    Last 12 Month Buyers      $95/M+$10/M   -----------DATE----------
 183,947    Last 24 Month Buyers      $95/M         July 2011                
  29,786    Last 12 Month $100+       $95/M+$15/M                            
  33,757    Last 12 Month $250+       $95/M+$20/M   -----MINIMUM ORDER-------
 185,049    Total Female Buyers       $95/M         5,000                    
 143,491    Total Male Buyers         $95/M                                  
 359,074    Total Buyers              $95/M         ------UNIT OF SALE-------
                                                    $75 Average Order        
Legendary Whitetails Catalog offers exclusive                                
casual apparel, gifts, home decor and gear          ---------GENDER----------
designed for America's hunters and their families   Can Select               
who share a love for the outdoors.  Other items                              
include books, lodge decor and furniture, wildlife  ---------MEDIA-----------
art, hunting gear and accessories.                  75% Direct Mail          
                                                    25% Internet             
Not your average sportsmen and women, Legendary                              
Whitetails buyers are the most avid of hunters --   -------ADDRESSING--------
hunting and the outdoors for them is a lifestyle,   4UP Cheshire          N/C
not just a weekend hobby.  They have the            PS Labels           $15/M
discretionary income available to pursue their      Mag Tape            $25/F
passion all across their whitetail country.         Diskette            $75/F
Buyers also have a deep appreciation for wildlife   E-Mail Transmission $75/F
and the conservation of our natural world.  They    Keying              $ 3/M
have an affinity toward archery, bowhunting,                                 
camping, fishing, boating, ATV's and the shooting   -------SELECTIONS--------
sports.                                             State               $10/M
                                                    SCF                 $10/M
Demographics:                                       Zip                 $10/M
    90% Married, have children and own their own    12 Month Recency    $10/M
        home                                        $100+               $15/M
    70% Professional, Managerial, Technical         $250+               $20/M
        Occupations                                 Gender              $10/M
    70% HHI over $50,000 per year                                            
                                                                             
Target these responsive mail order buyers with      Sample Mailing Piece     
your hunting, fishing, camping, equipment,          Required                 
shooting, survival, backpacking and hiking offers                            
as well as offers on new products, practical        20% Commission to        
how-to hunting techniques, deer and turkey          Recognized Brokers       
behavior, history of deer, turkey and hunting     
ethics. But, remember - outdoor offers are not the
only offers these consumers will respond to, they 
are also predominantly married men with families. 
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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