VETERANS OF AMERICA                                 USAGE    

                                                    ----------DATE---------- 
  1,022,019 Veterans                    $80/M       UPDATES MONTHLY          
    129,146 3 Month Hotline             $90/M                                
    Inquire Telemarketing              +$40/M       ------MINIMUM ORDER------
     23,921 Veterans w/Email Addresses $275/M       5,000                    
            *Includes Transmission Fee                                       
                                                                             
We salute the members of the Armed Forces who have  ---------GENDER----------
served this country to insure our Nation's freedom  Predominantly Male       
and sovereignty.  Millions of American Veterans     (Not Selectable)         
have sacrificed to guarantee these rights, many                              
serving combat duty while stationed on foreign                               
soil.                                               ---------MEDIA---------- 
                                                    Direct Mail/Compiled     
Now retired from the military, these veterans are                            
assimilated into civilian life, where they                                   
represent a segment of the population with          --------ADDRESSING-------
specific needs and unique purchasing preferences.   4UP Cheshire         N/C 
Conservative in ideology, these veterans are        PS Labels            8/M 
proven direct mail buyers.  Usage includes:         Diskette            75/F 
Collectibles, Books, Insurance, Gourmet Foods,      Keying               3/M 
Fundraising, and much more.                                                  
                                                                             
These names are sourced through military records,   --------SELECTIONS------ 
association memberships, and qualified direct mail  State               10/M 
purchases.  The list is selectable by age or U.S.   SCF                 10/M 
involvement in wars and other armed conflicts.      Zip                 10/M 
The file is updated monthly, and maintains phone    Running Charges     10/M 
numbers on approximately 75% of the universe.  Be   Conflict            10/M 
sure to include this list in your next              Age                 10/M 
recommendation when targeting American Veterans.                             
                                                                             
Veteran Select by Conflict:                         Sample Mailing Piece     
                                                    Required                 
World War II     11,912                                                      
Korean War       30,062                             20% Commission to        
Vietnam         206,754                             Recognized Brokers       
Persian Gulf    203,991                           
                                                  
Age Range:                                        
                                                  
20-29        45,723         30-39        89,321   
40-49       167,997         50-59       202,467   
60-69       217,622         70+          23,921   
                                                  
Cancelled orders are subject to a $50 flat        
cancellation fee plus any applicable production   
charges.                                          


Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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