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BABY BOOMERS 1945-1964 FROM BASSMASTER
140,031 Active Subs Age 45-65 $100/M+$11/M -----------DATE----------
Catalog Rate $ 85/M June 2011
Fundraiser Rate $ 75/M
-------MINIMUM ORDER-----
Two trillion in buying power. What's not to get? 5,000
This is the second most powerful age group to
reach right now. Reach boomers between the age of -------UNIT OF SALE------
46 and 65. The kids are getting out of college, $25.00 Year
have moved back at least once and have possibly
moved back out, they are thinking of second homes, -----------MEDIA---------
more vacation time, spending more time with Direct Mail
hobbies and less time at work.
--------ADDRESSING-------
They are looking at retirement, second jobs, real 4UP Cheshire N/C
estate, insurance, financial offers and the like. PS Labels $15/M
Magtape $25/F
B.A.S.S has over half-a-million members, making it Diskette $75/F
the world's largest bass fishing organization. E-Mail Transmission $75/F
Since it began in 1967, B.A.S.S has become a Keying $ 3/M
publishing giant consisting of Bassmaster
Magazine, BASS Times, Fishing Tackle Retailer, and --------SELECTIONS-------
Junior Bassmaster Magazine. Through an array of State $10/M
tournaments, clubs, youth programs, aquatic SCF $10/M
resource advocacy, magazine publishing and Zip $10/M
multimedia platforms, B.A.S.S offers the largest Interest $15/M
selection of related services in the industry. Gender $10/M
Each of these mediums allows its members to keep Recency, L3M $15/M
up with the latest tools and techniques to help Recency, L6M $10/M
them become the most successful bass fisherman and Recency, L12M $ 5/M
anglers. Age $11/M
Run Charges $10/M
All orders are approved on a reciprocal rental.
Sample Mailing Piece
Orders cancelled prior to merge are subject to a Required
$100 flat cancellation fee plus any applicable
production charges. Orders cancelled after merge 20% Commission to
purge are payable in full. Recognized Brokers
Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810 Phone: 203-778-8700 Fax: 203-778-4839
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