MUSICIAN'S FRIEND                                   USAGE
                                                    PACKAGE INSERT LINK    

     87,919  Last 1 Month Buyers    $120/M          ------------DATE---------
    251,836  Last 3 Month Buyers    $110/M          Updated Monthly          
    453,247  Last 6 Month Buyers    $100/M                                   
    920,421  Last 12 Month Buyers   $ 90/M          -------MINIMUM ORDER-----
             Fundraisers/Publishers $ 75/M          10,000                   
                                                                             
    "World's Largest Music Gear Company"            --------UNIT OF SALE-----
                                                    $275                     
Reach devoted musicians and music lovers with                                
Musician's Friend, the largest direct marketer of   -----------MEDIA---------
music gear in the U.S.                              Direct Mail              
                                                    (100% Catalog)           
Musician's Friend offers more than 36,000 products                           
including guitars, drums, keyboards, books,         ----------GENDER---------
apparel, software, audio/video equipment, and DJ    62% Male                 
gear from more than 900 manufacturers such as       24% Female               
Gibson, Roland, Fender, and Pearl. Musician's       14% Unknown              
Friend has provided the "best for less" to                                   
millions of musicians for more than 20 years.       -------ADDRESSING--------
                                                    Magtape             $25/F
This file is available with enhanced selections,    Diskette            $75/F
so you can further target your best prospects.      E-Mail Transmission $75/F
                                                    Keying              $ 3/M
 - Average Age: 30 years                                                     
 - Average Household Income: $75,000                --------SELECTIONS-------
 - 65% Married                                      State               $ 6/M
 - 80% Homeowners                                   SCF                 $ 6/M
 - 40% Children In The Home                         Zip                 $ 6/M
 - 55% PC Owners                                    Gender              $ 6/M
                                                    Age                 $12/M
The ultimate multichannel buyer.                    Dollar Amt $75+     $15/M
                                                    Dollar Amt $100+    $20/M
PRODUCT CATEGORIES: (Please Inquire)                Dollar Amt $150+    $30/M
    DJ/Lighting                                     Product Category    $15/M
    Guitars/Guitar Products                         Run Charges         $10/M
    HiFi/Audio Visual                                                        
    Live Sound                                                               
    Percussion                                      Sample Mailing Piece     
    Recording                                       Required                 
                                                                             
                                                    20% Commission to all    
All orders are approved on a reciprocal rental.     Recognized Brokers       
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after        
merge-purge are payable in full.                  



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69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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