BASEBALL ENTHUSIASTS FROM AMERICAN MEDIA                    

    211,099  Baseball Enthusiasts  $100/M+$11/M     -----------DATE----------
                                                    July 2008                
Reach highly responsive sports merchandise buyers   (updated quarterly)      
who are avid fans of baseball and have purchased                             
apparel and other sports related merchandise.       -------MINIMUM ORDER-----
                                                    5,000                    
American Media Incs. readers are educated,                                   
affluent, health conscious, and passionate about    -------UNIT OF SALE------
their interests.  With discretionary incomes to     N/A                      
spend, they can be that targeted interest group                              
you're looking for.  This file has been enriched    -----------MEDIA---------
with additional information to provide improved     Direct Response          
targeting and maximum response.                                              
                                                    ----------GENDER---------
This file is a deduped masterfile made up of all    Can Select               
of the 12 American Media Health & Fitness and                                
Celebrity publications.  Included are:  Shape,      --------ADDRESSING-------
Muscle & Fitness, Flex, Fit Pregnancy, Men's        4UP Cheshire          N/C
Fitness, Natural Health, Star, National Enquirer,   PS Labels           $10/M
Country Weekly, National Examiner, Globe, and       Magtape             $25/F
Mira.                                               Diskette            $75/F
                                                    E-Mail Transmission $75/F
American Media, Inc. (AMI) is the leading           FTP                 $75/F
publishing company in the celebrity journalism and  Cartridge           $25/F
health & fitness categories.                        Keying              $ 3/M
                                                                             
                                                    --------SELECTIONS-------
All orders are approved on a reciprocal rental.     State               $10/M
                                                    SCF                 $10/M
Orders cancelled prior to merge are subject to a    Zip                 $10/M
$50 flat cancellation fee plus any applicable       Gender              $10/M
production charges.  Orders cancelled after merge   1 Month HL          $16/M
purge are payable in full.                          Paid                $10/M
                                                    Source              $10/M
                                                    Age                 $11/M
                                                    Income              $11/M
                                                    Credit Card Holder  $11/M
                                                    Lifestyle           $11/M
                                                    Pet Owner           $11/M
                                                    Run Charges         $10/M
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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