AMERICAN MEDIA HEALTH & FITNESS MENS MASTERFILE             

     614,026  Subscribers          $105/M+$10/M     -----------DATE----------
     156,131  3 Month Subscribers  +$11/M           September 2008           
      54,046  1 Month Subscribers  +$16/M           (counts through 8/08)    
                                                                             
This is a powerful database to reach men with       -------MINIMUM ORDER-----
varied interests who enjoy living healthy and fit   5,000                    
lifestyles.  They are direct response generated                              
health and fitness enthusiasts who are mail order   -------UNIT OF SALE------
buyers of apparel, accessories, gardening           N/A                      
products, music and other home entertainment                                 
products.                                           -----------MEDIA---------
                                                    Direct Response          
These consumers own computers and software, and                              
are do-it-yourselfers and hobbyists.  This          ----------GENDER---------
exciting database from American Media               Can Select               
incorporates: Men's Fitness, Flex, Muscle &                                  
Fitness, Shape, and Natural Health but also AMI     --------ADDRESSING-------
names identified with interests in Health,          4UP Cheshire          N/C
Physical Fitness/Exercise, Natural Foods, Self      PS Labels           $10/M
Improvement or Walking for Health.                  Magtape             $25/F
                                                    Diskette            $75/F
American Media, Inc. (AMI) is the leading           E-Mail Transmission $75/F
publishing company in the celebrity journalism and  FTP                 $75/F
health & fitness categories.                        Cartridge           $25/F
                                                    Keying              $ 3/M
                                                                             
All orders are approved on a reciprocal rental.     --------SELECTIONS-------
                                                    State               $10/M
Orders cancelled prior to merge are subject to a    SCF                 $10/M
$50 flat cancellation fee plus any applicable       Zip                 $10/M
production charges.  Orders cancelled after merge   Gender              $10/M
purge are payable in full.                          1 Month HL          $16/M
                                                    3 Month HL          $11/M
                                                    Paid                $10/M
                                                    Source              $10/M
                                                    Age                 $11/M
                                                    Income              $11/M
                                                    Credit Card Holder  $11/M
                                                    Lifestyle           $11/M
                                                    Pet Owner           $11/M
                                                    Run Charges         $10/M
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       


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