J & R MUSIC / COMPUTER WORLD CATALOG MASTERFILE     USAGE     
                                                    PACKAGE INSERT LINK    

       ****    JUST UPDATED    ****                 ----------DATE---------- 
                                                    April 2008               
  237,601    3 Month Buyers         $100/M          (counts thru 03/08)      
  633,753    6 Month Buyers         $ 95/M                                   
  984,563   12 Month Buyers         $ 90/M          -----MINIMUM ORDER------ 
    6,770    3 Month Requestors     $ 95/M          5,000                    
   14,881    6 Month Requestors     $ 90/M                                   
   25,660   12 Month Requestors     $ 85/M          ------UNIT OF SALE------ 
  NON-MERCHANDISING/FUNDRAISING*    $ 65/M          $190 Average             
       *(Recency Rates Apply)                                                
                                                    --------GENDER---------- 
The J&R Music/Computer World Catalog has become     61% Male                 
the "home entertainment department store" to its    23% Female               
loyal customers.  It is the only catalog that       16% Unidentified         
offers everything needed -- one stop shopping for   Can Select               
stereo components, TV's, VCR's, computer hardware                            
and software, telephones, radar detectors, video    --------MEDIA----------- 
tapes, records, audio tapes, CD's, and much more.   90% Direct Mail (Catalog)
                                                    10% Space                
These upscale buyers of name brand electronics                               
have high discretionary incomes, yet they are       -------ADDRESSING------- 
price conscious consumers who appreciate the best   4-UP Cheshire        N/C 
value for their money.                              PS Labels          $10/M 
                                                    Magtape            $25/M 
MERCHANDISE BUYERS:      3 MO    6 MO     12 MO     Keying             $ 3/M 
 Computer Hardware     115,970 175,994   462,807    Diskette/Email     $75/F 
 Computer Software      32,053  60,890   133,565                             
 Audio Equipment        80,245 132,516   345,099    -------SELECTIONS------- 
 Music                  15,864  24,962    57,023    State/SCF/Zip      $ 5/M 
 Video Equipment        57,928  87,938   244,991    Merchandise        $10/M 
 Home/Office Equipment  35,723  48,677   130,136    Gender             $ 5/M 
 Personal Electronics   97,185 174,729   436,529    Multibuyers        $10/M 
 Video/DVD              10,496 23,639     46,250    $100+              $10/M 
                                                    $300+              $15/M 
GENDER:                                             $500+              $20/M 
    Female Buyers       64,663 205,539   302,963    *Recency-3 mo.     $10/M 
    Male Buyers        135,608 337,168   535,598             6 mo.     $ 5/M 
                                                    Running Charges    $ 8/M 
AMOUNT PURCHASED:                                                            
    $100+              147,044 217,958   203,241    20% Commission to        
    $300+               82,015 105,056   107,175    Recognized Brokers       
    $500+               55,441  66,895    69,364                             
                                                    Orders cancelled prior to
Multibuyers:            90,223 220,525   334,878    merge are subject to a   
                                                    $50 flat fee plus any    
Sample Mailing Piece Required                       applicable production    
                                                    charges.  Orders         
All orders are approved on a reciprocal rental.     cancelled after merge    
                                                    purge are payable in full.


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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