BABY BOOMERS FROM UPPER ROOM ENHANCED MASTERFILE                     

    373,191 Subscribers         $95/M               -----------DATE----------
    101,168 Baby Boomers        $95/M+$10/M         November 2011            
            Catalog Rate        $80/M                                        
            Fundraising Rate    $75/M               -------MINIMUM ORDER-----
                                                    5,000                    
The baby boomer population is one of today's most                            
sought after markets. These individuals who were    -------UNIT OF SALE------
born between the years 1946 and 1964 continue to    $30 Average              
work in their current careers, as consultants,                               
volunteers or self-employed entrepreneurs. They     -----------MEDIA---------
now have high discretionary income allowing them    73% Paid                 
to enjoy the finer things in life. These baby       99% DTP                  
boomers have an eye for art & antiques, fashion,                             
jewelry, boats and sports cars. They enjoy          ---------GENDER----------
traveling, reading, spending time with their        56% Female               
grandchildren, and donating to local/national       23% Male                 
charities.  Many of the older members of this                                
generation are empty nesters. This file has been    --------ADDRESSING-------
enriched with additional information to provide     4UP Cheshire          N/C
improved targeting and maximum response.            PS Labels           $10/M
                                                    Magtape             $25/F
The Upper Room is a global ministry dedicated to    Diskette            $75/F
supporting and guiding thousands of Christian       E-Mail Transmission $75/F
believers in their spiritual path by offering       Keying              $ 3/M
guidance toward a disciplined life that includes                             
prayer and action.  The Upper Room subscribers      --------SELECTIONS-------
include readers to their Evangelical publications:  State               $10/M
The Upper Room, The Upper Room Large Print, Alive   SCF                 $10/M
Now, Pockets, Weavings, and their Spanish edition   Zip                 $10/M
El Aposento Alto.                                   Magazine            $10/M
                                                    Gender              $10/M
From pastors, women, men, teens, families, to       Baby Boomer         $10/M
college bound students; Upper Rooms readers spend   Run Charges         $10/M
their discretionary income to purchase Bible study                           
or devotional books or DVDs, donate their time to                            
community causes, travel and live full lives.       Sample Mailing Piece     
                                                    Required                 
                                                                             
All orders are approved on a reciprocal rental.     20% Commission to        
                                                    Recognized Brokers       
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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