WATT PUBLISHING MASTERFILE                          USAGE                
                                                    EMAIL LINK    

    111,785     Total Subscribers  $135/M           -----------DATE----------
     48,285     International      $250/M           February 2011            
    109,736     Telemarketing      $135/M+$65/M                              
     96,911     Email Addresses (See Email DC)      -------MINIMUM ORDER-----
                                                    5,000                    
Watt Publishing provides the thoughtful                                      
information for those partaking in the              -------UNIT OF SALE------
woodworking, manufacturing, agriculture, poultry,   N/A                      
live stock, and pet industries.  Each unique                                 
publication targets the professionals who are on    -----------MEDIA---------
the cutting-edge of the latest news, technological  Controlled Circulation   
developments, and marketing trends within their                              
respected industries.  Decision-making subscribers  --------ADDRESSING-------
incorporated into this masterfile include owners,   4UP Cheshire          N/C
upper management, designers, engineers, marketing   PS Labels           $15/M
& sales, farmers, and growers.                      Magtape             $25/F
                                                    Diskette            $75/F
The Watt Publishing Masterfile combines an          E-Mail Transmission $75/F
unduplicated universe of subscribers from the       Keying              $ 3/M
following publications:                                                      
                                                    --------SELECTIONS-------
Cabinetmaker                                        State               $10/M
Egg Industry                                        SCF                 $10/M
FDM                                                 Zip                 $10/M
Feed International                                  Industry            $15/M
Feed Management                                     Employee Size       $15/M
Industria Avicola                                   Sales Volume        $15/M
Petfood Industry                                    Job Title           $15/M
Pig International                                   Run Charges         $10/M
Poultry International                                                        
Watt Poultry USA                                                             
                                                    Sample Mailing Piece     
EMPLOYEE SIZE:                                      Required                 
    1 - 4                        11,788                                      
    5 - 9                         4,669             20% Commission to        
    10 - 19                       3,950             Recognized Brokers       
    20 - 49                       3,246           
    50 - 99                       1,672           
    100 - 249                     1,295           
    250 - 499                       721           
    500 - 999                       419           
    Over 1000                       328           
                                                  
SALES VOLUME:                                     
    Under $500,000               12,618           
    $500,000 - $999,999           3,275           
    $1,000,000 - $4,999,999       5,246           
    $5,000,000 - $9,999,999       1,015           
    $10,000,000 - $24,999,999       840           
    $25,000,000 +                   879           
                                                  
JOB TITLE:                                        
    Corporate/General Management 49,423           
    Grower                       10,146           
    Production Mgmt/Processing   18,471           
    Vets/Nutrition                6,270           
    Purchasing                    1,944           
    Marketing & Sales            14,805           
    Research / Dev                4,264           
    Engineering                   1,282           
    Design                        3,368           
                                                  
INDUSTRY:                                         
    Kitchen Bath Custom          20,008           
    Residential Furniture         4,784           
    Commercial Furniture          2,902           
    Architect/Millwork            5,548           
    Other Wood Products           3,893           
    Laminator/Countertop            849           
    Dealer/Distributor            3,322           
    Production                   11,256           
    Manufacturer                 16,118           
    Government                      780           
    Processing Company            3,153           
    Veterinarians                 8,332           
    Nutritionist                  3,783           
    Retail                        6,148           
    Consultant                    4,334           
    Breeder                       3,035           
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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