FLORIDA TREND                                       USAGE

    80,073  Subscribers                  $120/M     -----------DATE----------
    42,518  Active Subscribers           $135/M     January 2012             
    24,780  Active at Business Address  +$ 10/M                              
    17,738  Active at Home Address      +$ 10/M     -------MINIMUM ORDER-----
    18,365  Active Female Subs          +$ 10/M     5,000                    
    26,465  Active Male Subs            +$ 10/M                              
    26,860  Total Expires                $ 90/M     -------UNIT OF SALE------
                                                    $29.95 Year              
"The Issues, People and Ideas that Define Florida                            
Business"                                           -----------MEDIA---------
                                                    Direct Mail              
Florida Trend subscribers are small business                                 
owners, government officials and CEO's of some of   --------GENDER-----------
the largest corporations in the state.  These       56% Male                 
loyal readers are directly involved in making       23% Female               
business purchases and decisions involving                                   
computer technology, advertising, travel, and       --------ADDRESSING-------
insurance and benefits at their companies.  They    4UP Cheshire          N/C
are proven active responders.  They read Florida    PS Labels           $15/M
Trend to receive hard-hitting business information  Magtape             $25/F
and important news and trends around the state.     Diskette            $75/F
                                                    E-Mail Transmission $75/F
For 50 years, Florida Trend has been the source of  Keying              $ 3/M
business news, insight, forecasts, the latest on                             
executive lifestyles, emerging industries, new      --------SELECTIONS-------
players and everything that impacts business in     State               $10/M
the Sunshine State.                                 SCF                 $10/M
                                                    Zip                 $10/M
These culture driven educated professionals enjoy   Business Address    $10/M
the finer things including travel, dining out,      Home Address        $10/M
golf and boating...so much of what Florida has to   Gender              $10/M
offer.                                              Run Charges         $10/M
                                                                             
Active Home Address             17,738                                       
Expires Home Address            12,608              Sample Mailing Piece     
                                                    Required                 
Active Business Address         27,775                                       
Expires Business Address        11,467              20% Commission to        
                                                    Recognized Brokers       
Demographics:                                     
    Median Age 56                                 
    $230,000 Average Household Income             
    85% Top executives, owners, managers and      
        professionals                             
    42% Millionaires                              
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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