CALIFORNIA GARDENER                                 USAGE  

    25,592      Total Subscribers           $100/M  -----------DATE----------
    15,958      Active Subscribers          $105/M  March 2008               
                Fundraising/Catalog Rate    $ 85/M                           
                                                    -------MINIMUM ORDER-----
California Gardener is the gardening publication    5,000                    
that offers the latest in garden innovations,                                
events to enjoy, and news you can use. Every other  -------UNIT OF SALE------
month this publication delivers answers to          $14.95 Year              
gardening questions, a seasonal style guide to                               
help create the best garden looks, loads of timely  -----------MEDIA---------
articles on plants just for California living,      Direct Mail              
personal gardener stories, and special discounted                            
offers for readers.                                 ----------GENDER---------
                                                    14% Male                 
California Gardener's readers have a profound love  50% Female               
of all things garden. They want the latest in                                
horticulture news and style. They are fascinated    --------ADDRESSING-------
by flowers and interested in nature and the         4UP Cheshire          N/C
overall California environment.                     PS Labels           $10/M
                                                    Magtape             $25/F
                                                    Diskette            $75/F
All orders are approved on a reciprocal rental.     E-Mail Transmission $75/F
                                                    Keying              $ 3/M
Orders cancelled prior to merge are subject to a                             
$50 flat cancellation fee plus any applicable       --------SELECTIONS-------
production charges.  Orders cancelled after merge   State               $10/M
purge are payable in full.                          SCF                 $10/M
                                                    Zip                 $10/M
                                                    Gender              $10/M
                                                    Run Charges         $10/M
                                                                             
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       



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