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DANCE MAGAZINE                                      USAGE

    23,384   Active Subscribers     $100/M          -----------DATE----------
    19,019   Last 12 Mo. Expires    $ 75/M          January 2012            
                                                                             
"The Magazine for Professional and Aspiring         -------MINIMUM ORDER-----
Dancers"                                            5,000                    
                                                                             
Dance Magazine reaches today's dance participants   -------UNIT OF SALE------
(professional, teacher or student) as well as the   $34.95 Year              
dance enthusiast.  Feature stories and columns                               
regularly cover performance, education, products,   -----------MEDIA---------
video, books, nutrition, records, films, travel,    100% Direct Mail         
and lifestyle for the dancer.                                                
                                                    ----------GENDER---------
Dance magazine is involved with the issues of our   Mostly Female            
changing times.  Editorial coverage includes                                 
national and international news reports; reviews    --------ADDRESSING-------
of dance performances; feature articles on dance    4UP Cheshire          N/C
companies and their stars; and educational/         PS Labels           $10/M
technical material concerning dance training.       Magtape             $25/F
                                                    Diskette            $75/F
                                                    E-Mail Transmission $75/F
All orders are approved on a reciprocal rental.     Keying              $ 3/M
                                                                             
Orders cancelled prior to merge are subject to a    --------SELECTIONS-------
$100 flat cancellation fee plus any applicable      State               $10/M
production charges.  Orders cancelled after merge   SCF                 $10/M
purge are payable in full.                          Zip                 $10/M
                                                    Gender              $10/M
                                                    Hotline             $10/M
                                                    Paid                $10/M
                                                    Direct to Publisher $10/M
                                                    Run Charges         $10/M
                                                                             
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       

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