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IEEE SPECTRUM MASTERFILE                            USAGE     
                                                    EMAIL LINK    

              Professional Membership               --------DATE-------------
     86,476   US Members/Subscribers      $200/M    March 2011               
      8,302   Canadian Members/Subs       $200/M                             
     87,616   Int'l Members/Subs          $340/M    -----MINIMUM-ORDER-------
                                                    5,000                    
              Student Membership                                             
     13,029   US/Canadian Student Mbrs    $200/M    -----UNIT-OF-SALE--------
     26,326   Int'l Student Members/Subs  $340/M    $150 Average             
     72,725   Email Addresses (See Email Datacard)                           
                                                    --------MEDIA------------
    * Special rate available for universities and   100% Membership          
      non-profit organizations.                     Controlled Circulation   
                                                                             
Market directly to the world's leading technology   --------GENDER-----------
decision-makers.  From engineers to computer        93% Male                 
professionals, the highest concentration of senior  Can Select               
technology decision-makers can be found only in                              
the IEEE Spectrum Masterfile.  Each active          ------ADDRESSING---------
subscriber is a paid member of the IEEE, the        4UP Cheshire        N/C  
world's largest technical professional              PS Labels           $10/M
organization.  IEEE's core purpose is to foster     Magtape             $25/F
technological innovation and excellence for the     Diskette            $75/F
benefit of humanity.                                E-Mail Trans.       $75/F
                                                    Keying              $ 3/M
Audience Profile (source- 2001 Erdos & Morgan       FTP                 $75/F
subscriber profile study):                                                   
  44 Median age                                     ------SELECTIONS---------
  $107,000 Median HH income                         State/SCF/Zip       $15/M
   2.5 Adults per household                         Gender              $15/M
  97.5% Professional managerial                     Geography           $15/M
  96.7% Attended college                            Occupation          $15/M
  96.8% Graduated 4-year college                    Job Function        $15/M
  58.8% Master/doctorate degree                     Job Title           $15/M
                                                    Job Resp.           $15/M
Selects: Special Interest Magazine Subscribers,     Line of Busn.       $15/M
Technical Area of Interest, Occupation              Area of Interest    $15/M
                                                    Tech. Societies     $15/M
HOME ADDRESS:                                       Magazine Subs       $15/M
    US                  60,765                      Run Charges         $10/M
    Canadian             5,721                                               
    International       77,847                                               
                                                    Sample Mailing Piece     
IEEE TECHNICAL SOCIETIES:        US   Can   Int'l   Required                 
  Aerospace and Elect. Sys.   1,244     85     964                           
  Antennas and Propagation    1,534    158   2,645  20% Commission to        
  Broadcast Technology          345     44     526  Recognized Brokers       
  Circuits and Systems        1,699    202   3,589
  Communications              6,770    887  11,639
  Computational Intelligence    987    140   2,789
    (formerly Neural Networks)                    
  Components, Packaging &       618     32     723
    Mfg Technology                                
  Computer                   17,181  1,507  15,535
  Consumer Electronics          708     48     812
  Control Systems             1,734    224   3,094
  Dielectrics and               400     96     741
    Electrical Insulation                         
  Education                     558     50   1,267
  Electromagnetic               969     75   1,185
    Compatibility                                 
  Electron Devices            2,156    103   3,073
  Eng. in Medicine & Bio.     1,910    223   2,433
  Geoscience & Remote Sensing   636     75   1,056
  Industrial Electronics        641    117   2,494
  Industry Applications       2,464    408   2,320
  Information Theory            579     80   1,123
  Instrumentation and           807    104   1,524
    Measurement                                   
  Intelligent Trans. Systems    176     38     464
  Magnetics                     538     23   1,155
  Microwave Theory and Tech.  2,333    228   3,544
  Nuclear and Plasma            831     40     712
    Sciences                                      
  Oceanic Engineering           377     55     421
  Photonics                   1,253    108   2,046
  Power Electronics           1,548    170   2,562
  Power Engineering           7,963    918   5,282
  Product Safety Eng.           278     26     128
  Professional Comm.            219     27     203
  Reliability                   458     27     425
  Robotics and Automation     1,413    168   2,953
  Signal Processing           3,023    305   5,142
  Social Implications           327     37     318
    of Technology                                 
  Solid State Circuits        2,258    163   2,845
  Systems, Man and              516     70   2,009
    Cybernetics                                   
  Ultrasonics,                  469     40     616
    Ferroelectrics &                              
    Frequency Control                             
  Vehicular Technology          774    132   1,401
                                                  
JOB FUNCTION:                    US   Can   Int'l 
  Computer Science            1,998    176   2,857
  Consulting                  4,910    494   2,474
  Design/Dev Eng-Analog &     2,348    108   1,059
    Digital                                       
  Design Eng Mgmt-Analog &    2,083     93     853
    Digital                                       
  Education/Teaching          5,393    852  18,320
  Eng (not elsewhere          7,940    706   2,596
    classified)                                   
  Engineering Management      6,546    448   2,838
  General/Corp Management     3,748    268   2,014
  Hardware Engineering        1,432     85     513
  Mkting/Sales & Purch        1,689    135     562
  Project Eng Mgmt            3,890    314   1,911
  Rsrch & Dev Eng & Mgmt.    12,003    963  13,936
  Science/Physics/Math        1,286    109   1,754
  Software Dsgn/Dev           6,753    503   2,787
                                                  
JOB TITLE:                       US   Can   Int'l 
  Chairman/President/CEO      2,547    214   1,292
  Chief Eng/Chief Scntist     2,353    156   2,425
  Computer Scientist            975     88   1,732
  Consultant                  3,194    309   2,186
  Dean/Prof/Instructor        5,385    896  20,867
  Design Engineer             8,423    693   3,734
  Design Eng Manager          1,461    112   1,195
  Engineering Mgmt            5,741    395   3,606
  General Manager               978     93   1,295
  Hardware Engineer           1,583     74     850
  Member Technical Staff      6,824    386   2,503
  Owner/Partner               2,175    198     931
  Scientific Management         696     48   1,117
  Software Engineer           4,960    330   2,270
  VP Eng/Director of Eng      2,932    167   1,147
  VP Operations                 557     25     189
                                                  
JOB RESPONSIBILITY:              US   Can   Int'l 
  Consulting                  4,909    468   2,825
  Education/Teaching          5,433    903  21,114
  Engineering                15,008  1,153   8,007
  Engineering Design         12,060    890   5,861
  Eng or Scientific Mgmt     10,761    722   7,944
  Mgmt other than Eng         4,194    311   2,343
  S.W.: Science/Mgmt/Eng      8,607    630   4,809
                                                  
PRIMARY LINE OF BUSINESS:        US   Can   Int'l 
  Aircraft, Missiles, Space   3,200     83     595
    & Ground Support Equip.                       
  Broadcast Services (TV,       396     31     272
    Cable, Radio)                                 
  Communications Systems &    4,081    366   2,783
    Equipment                                     
  Cos. using and/or inc.      1,633    136     751
    any electronic prod in                        
    their mfg., processing                        
  Comp/Communications &       1,451     95   1,013
    Data Processing Srvs                          
  Computers                   2,358     98   1,222
  Consumer Electronics/         810     42     706
    Appliances                                    
  Distributor (reseller,        348     34     197
    wholesaler, retailer)                         
  Govt Agencies & Armed       4,760    265   1,668
    Forces                                        
  ICs & Microprocessors       2,639    102   1,597
  Independent & University    2,422    218   2,603
    Research, Test & Design                       
    Lab & Consultants                             
  Industrial Equipment        3,129    447   1,919
    Controls & Systems                            
  Medical Electronics Equip.  1,613     61     567
  Navigation & Guidance         465     23     207
    Systems & Equipment                           
  Oceanography & Support        123     15      73
    Equip.                                        
  Office and Busn Machines      155     10      92
  Original Equip Manfctrs       804     55     249
    Inc. Electronics in                           
    their End Prod                                
  Other commercial uses of      928     86     438
    Electrical/Electronic                         
    Equipment & Services                          
  Power Prod/Generation/      7,644    744   2,696
    Transmission & Dist                           
  Semiconductors,             3,213    108   1,867
    Components, Sub-                              
    Assemblies, Materials &                       
    Supplies                                      
  Software                    5,308    403   3,296
  Telecommunication Svcs,     2,122    305   2,546
    Telephone (including                          
    cellular)                                     
  Test, Measurement & Inst.   1,433    110     686
    Equipment                                     
  Transportation Services       623     61     358
    (Airline, Railroad, etc)                      
  Univ, College, other        8,069  1,240  25,295
    Educational Instit,                           
    Libraries                                     
                                                  
IEEE MAGAZINES, NEWSLETTERS:     US   Can   Int'l 
  Computational Intelligence  1,003    142   2,806
  Computer Magazine          17,181  1,507  15,537
  Computing in Science        2,606    294   3,775
    & Engineering                                 
  Circuits & Systems          1,737    203   3,586
  Control Systems             1,753    226   3,109
  Design & Test of            2,521    288   3,779
    Computers                                     
  Electrical Insulation         434    102     766
  Eng'g in Medicine           1,917    224   2,436
    & Biology Mag.                                
  Industrial Electronics Mag    652    121   2,513
  Industry Application Mag    2,499    412   2,343
  Intelligent Systems Mag     2,595    295   3,871
  Intelligent Trans. Systems    117     27     328
  Internet Computing          2,768    323   4,210
  IT Professional             2,805    318   3,998
  Micro Magazine                322     26     365
  Microwave Magazine          2,334    228   3,543
  Nanotechnology Magazine       772     58     893
  Multimedia Magazine         2,481    287   3,842
  Pervasive Computing         2,522    299   3,897
  Potentials                 79,345  7,812  82,936
  Robotics & Automation Mag   1,449    174   3,005
  Security & Privacy Mag      3,699    389   4,703
  Signal Processing Mag       2,964    295   5,046
  Software Magazine           3,450    423   4,619
  Technology &                  343     41     343
    Society Magazine                              
  Women in Engineering        1,295    162   1,723
                                                  
IEEE TRANSACTIONS:                                
  Biomedical Engineering                          
  Information Forensics & Security                
  NanoBioscience                                  
  Nanotechnology                                  
  Semiconductor Manufacturing                     
  Software Engineering                            
  Wireless Communications                         
                                                  
  Inquire for additional Transactions and counts  
                                                  
IEEE JOURNALS:                                    
  Microelectromechanical Systems (MEMS)           
  Sensors                                         
                                                  
  Inquire for additional Journals and counts      
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges. Orders cancelled after merge  
purge are payable in full.                        

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