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IEEE SPECTRUM MASTERFILE                            USAGE     

             Professional Membership-               --------DATE-------------
     86,900   US Members/Subscribers      $195/M    March 2008               
      7,600   Canadian Members/Subs       $195/M                             
     71,700   Int'l Members/Subs          $340/M    -----MINIMUM-ORDER-------
                                                    5,000                    
     12,100   US/Canadian Student Mbrs    $195/M                             
     22,200   Int'l Student Members/Subs  $340/M    -----UNIT-OF-SALE--------
                                                    $150 Average             
            Universities/Non Profit-                                         
              US/Canadian                 $145/M    --------MEDIA------------
              International               $230/M    100% Membership          
                                                    Controlled Circulation   
Market directly to the world's leading                                       
technology decision-makers from engineers to        --------GENDER-----------
computer professionals, the highest                 93% Male                 
concentration of senior technology decision-        Can Select               
makers can be found only in the IEEE Media                                   
Spectrum Masterfile.  Each active subscriber is     ------ADDRESSING---------
a paid member of The IEEE, the world's largest      4UP Cheshire        N/C  
technical professional organization.                PS Labels           $10/M
                                                    Magtape             $25/F
Audience Profile (source- 2001 Erdos & Morgan       Diskette            $75/F
subscriber profile study):                          E-Mail Trans.       $75/F
  44 Median age                                     Keying              $ 3/M
  $107,000 Median HH income                         FTP                 $75/F
   2.5 Adults per household                                                  
  97.5% Professional managerial                     ------SELECTIONS---------
  96.7% Attended college                            State/SCF/Zip       $10/M
  96.8% Graduated 4-year college                    Gender              $10/M
  58.8% Master/doctorate degree                     Geography           $10/M
                                                    Occupation          $10/M
Selects: Special Interest Magazine Subscribers,     Job Function        $15/M
Technical Area of Interest, Occupation              Job Title           $15/M
                                                    Job Resp.           $15/M
IEEE TECHNICAL SOCIETIES:        US   Can   Int'l   Line of Busn.       $15/M
  Aerospace and Elect. Sys.   1,347     84     872  Area of Interest    $15/M
  Antennas and Propagation    1,575    138   2,400  Tech. Societies     $10/M
  Broadcast Technology          386     40     513  Magazine Subs       $10/M
  Circuits and Systems        2,025    186   3,328  Run Charges         $10/M
  Communications              6,966    813  10,230                           
  Computational Intelligence    888    132   2,312                           
    (formerly Neural Networks)                      Sample Mailing Piece     
  Components, Packaging &       658     29     667  Required                 
    Mfg Technology                                                           
  Computer                   19,238  1,626  15,566  20% Commission to        
  Consumer Electronics          638     53     706  Recognized Brokers       
  Control Systems             1,654    209   2,611
  Dielectrics and               382     83     598
    Electrical Insulation                         
  Education                     561     48   1,151
  Electromagnetic               983     89   1,160
    Compatibility                                 
  Electron Devices            2,382    120   2,897
  Eng. in Medicine & Bio.     1,766    207   1,932
  Geoscience & Remote Sensing   521     53     807
  Industrial Electronics        513     90   1,747
  Industry Applications       2,533    431   2,073
  Information Theory            542     64   1,066
  Instrumentation and         1,007    130   1,433
    Measurement                                   
  Intelligent Trans. Systems    213     32     420
  Lasers and Electro-Optics   1,457    108   1,855
  Magnetics                     578     25   1,043
  Microwave Theory and Tech.  2,457    212   3,196
  Nuclear and Plasma            766     37     543
    Sciences                                      
  Oceanic Engineering           362     52     355
  Power Electronics           1,312    152   2,038
  Power Engineering           6,743    769   4,076
  Product Safety Eng.           231     23      74
  Professional Comm.            224     27     205
  Reliability                   459     30     443
  Robotics and Automation     1,046    139   1,997
  Signal Processing           3,064    284   4,472
  Social Implications           370     38     265
    of Technology                                 
  Solid State Circuits        2,763    192   2,875
  Systems, Man and              502     79   1,587
    Cybernetics                                   
  Ultrasonics,                  487     35     609
    Ferroelectrics &                              
    Frequency Control                             
  Vehicular Technology          804    120   1,264
                                                  
JOB FUNCTION:                    US   Can   Int'l 
  Computer Science            1,917    170   2,445
  Consulting                  5,070    511   2,639
  Design/Dev Eng-Analog &     4,812    206   2,006
    Digital                                       
  Design Eng Mgmt-Analog &      852     49     514
    Digital                                       
  Education/Teaching          5,816    916  17,035
  Eng (not elsewhere          7,628    698   2,399
    classified)                                   
  Engineering Management      6,797    472   2,960
  General/Corp Management     4,207    282   2,241
  Hardware Engineering        1,496     96     526
  Mkting/Sales & Purch        1,672    124     615
  Project Eng Mgmt            4,108    301   2,000
  Rsrch & Dev Eng & Mgmt.    12,538  1,073  11,784
  Science/Physics/Math        1,255     93   1,558
  Software Dsgn/Dev           7,383    595   3,012
                                                  
JOB TITLE:                       US   Can   Int'l 
  Chairman/President/CEO      3,153    245   1,357
  Chief Eng/Chief Scntist     2,689    173   2,481
  Computer Scientist          1,005     94   1,602
  Consultant                  3,391    348   2,404
  Dean/Prof/Instructor        5,362    863  18,981
  Design Engineer             8,634    711   3,823
  Design Eng Manager          1,487    121   1,265
  Engineering Mgmt            6,654    453   3,795
  General Manager             1,067     91   1,418
  Hardware Engineer           1,668     95     908
  Member Technical Staff      7,925    423   2,523
  Owner/Partner               2,634    213     998
  Scientific Management         767     56   1,108
  Software Engineer           5,189    367   2,424
  VP Eng/Director of Eng      3,434    177   1,260
  VP Operations                 656     31     224
                                                  
JOB RESPONSIBILITY:              US   Can   Int'l 
  Consulting                  5,252    493   3,007
  Education/Teaching          5,450    879  18,999
  Engineering                14,971  1,223   7,719
  Engineering Design         12,494    921   5,819
  Eng or Scientific Mgmt     11,483    755   8,175
  Mgmt other than Eng         4,374    312   2,507
  S.W.: Science/Mgmt/Eng      9,583    715   5,310
                                                  
PRIMARY LINE OF BUSINESS:        US   Can   Int'l 
  Aircraft, Missiles, Space   3,220     77     548
    & Ground Support Equip.                       
  Broadcast Services (TV,       452     34     304
    Cable, Radio)                                 
  Communications Systems &    4,579    381   3,032
    Equipment                                     
  Cos. using and/or inc.      1,785    136     816
    any electronic prod in                        
    their mfg., processing                        
  Comp/Communications &       1,668    131   1,066
    Data Processing Srvs                          
  Computers                   2,570    122   1,267
  Computer Peripheral Equip     707     28     193
  Consumer Electronics/         870     48     762
    Appliances                                    
  Distributor (reseller,        369     41     193
    wholesaler, retailer)                         
  Govt Agencies & Armed       4,642    284   1,585
    Forces                                        
  ICs & Microprocessors       2,963    119   1,735
  Independent & University    2,640    226   2,697
    Research, Test & Design                       
    Lab & Consultants                             
  Industrial Equipment        3,107    438   1,784
    Controls & Systems                            
  Medical Electronics Equip.  1,680     55     558
  Navigation & Guidance         521     26     187
    Systems & Equipment                           
  Oceanography & Support        103     19      66
    Equip.                                        
  Office and Busn Machines      159     11     107
  Original Equip Manfctrs       884     58     298
    Inc. Electronics in                           
    their End Prod                                
  Other commercial uses of      369     78     434
    Electrical/Electronic                         
    Equipment & Services                          
  Power Prod/Generation/      6,789    683   2,328
    Transmission & Dist                           
  Semiconductors,             3,538    133   2,015
    Components, Sub-                              
    Assemblies, Materials &                       
    Supplies                                      
  Software                    5,970    464   3,552
  Telecommunication Svcs,     2,336    350   2,646
    Telephone (including                          
    cellular)                                     
  Test, Measurement & Inst.   1,571    117     717
    Equipment                                     
  Transportation Services       645     50     340
    (Airline, Railroad, etc)                      
  Univ, College, other        8,629  1,338  23,390
    Educational Instit,                           
    Libraries                                     
                                                  
IEEE MAGAZINES, NEWSLETTERS:     US   Can   Int'l 
  Computational Intelligence    902    131   2,305
  Computer Magazine          19,090  1,616  15,441
  Computing in Science        2,007    187   2,712
    & Engineering                                 
  Circuits & Systems          2,033    185   3,275
  Control Systems             1,641    206   2,589
  Design & Test of            1,911    183   2,748
    Computers                                     
  Electrical Insulation         416     87     631
  EMC Society Newsletter        983     89   1,160
  Eng'g in Medicine           1,775    208   1,905
    & Biology Mag.                                
  Industrial Electronics Mag    519     91   1,744
  Industry Application Mag    2,574    428   2,072
  Instrumentation and         1,031    124   1,445
    Measurement Mag                               
  Intelligence Systems Mag    3,083    271   3,630
  Internet Computing          3,581    333   4,434
  IT Professional             2,894    278   3,183
  Lasers & Electro-Optics     1,457    108   1,855
    Society Newsletter                            
  Micro                       3,186    274   3,566
  Microwave Magazine          2,424    210   3,114
  Nanotechnology Magazine     6,409    394   6,456
  Multimedia                  2,865    252   3,566
  Oceanic Engineering Society   362     52     355
    Newsletter                                    
  Pervasive Computing         1,857    202   2,865
  Power & Energy Mag          6,882    714   4,004
  Product Safety Engineering    231     23      74
    Society Newsletter                            
  Robotics & Automation Mag   1,081    146   2,045
  Security & Privacy          3,014    290   3,494
  Signal Processing           3,041    283   4,403
    Magazine                                      
  Software                    3,231    347   3,851
  Solid-State Circuits        2,763    193   2,875
    Society Newsletter                            
  Technology &                  409     43     291
    Society Magazine                              
  Vehicular Technology Mag.     804    120   1,264
  Wireless Communications     1,352    154   2,109
                                                  
IEEE TRANSACTIONS:                                
  Biomedical Engineering                          
  Information Forensics & Security                
  NanoBioscience                                  
  Nanotechnology                                  
  Semiconductor Manufacturing                     
  Software Engineering                            
  Wireless Communications                         
                                                  
  Inquire for additional Transactions and counts  
                                                  
IEEE JOURNALS:                                    
  Microelectromechanical Systems (MEMS)           
  Sensors                                         
                                                  
  Inquire for additional Journals and counts      


All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after merge  
purge are payable in full.                        



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