HOME CHANNEL NEWS                                   USAGE     

    38,928   Subscribers      $125/M                ----------DATE-----------
    33,215   Telemarketing    $125/M+$60/M          June 2008            
                                                                             
(Formerly known as National Home Center News)       ------MINIMUM ORDER------
                                                    5,000                    
"News and Analysis for the Home Channel"                                     
                                                    ---------GENDER--------- 
HOME CHANNEL NEWS is published bi-weekly by         80% Male    12% Female   
Lebhar-Friedman. It is the journal of news and      Can Select               
trends for home improvement/building material                                
retailers co-ops and wholesalers.  Editorial        ------UNIT OF SALE-------
emphasis is on news reporting, analysis, market     N/A                      
research and identification of merchandising,                                
marketing, management and product trends that are   ---------MEDIA-----------
of importance to owners, operators, merchandisers,  Combined of Controlled   
buyers and managers.                                and paid circulation     
                                                                             
Publication serves corporate level executives,      -------ADDRESSING--------
merchandising, buying and middle management         4-UP Cheshire      N/C   
personnel at independent and leading chain home     PS Labels          $15/M 
improvement retailers.  These stores sell building  Magtape            $25/F 
materials, hardware and home improvement products   Diskette           $75/F 
to do-it-yourself consumers and building            Email Trans.       $75/F 
professionals. It also serves wholesalers,          Keying             $ 3/M 
distributors and buying co-ops selling to the                                
retail home improvement market as well as           -------SELECTIONS--------
manufacturers.                                      State/SCF/Zip      $10/M 
                                                    Gender             $10/M 
INDUSTRY TYPE:                                      Phones             $60/M 
  Retailer (67%) to the Consumer         15,374     Industry Type      $15/M 
  Retailer (67%) to Building Prof.        7,151     Sales Volume       $15/M 
  Retailer Selling to Both                8,197     Employee Size      $15/M 
  Wholesale Lumber/Building Supp.         3,781     Job Function/Title $15/M 
  Wholesale Hardware                      1,989     SIC Codes          $15/M 
  Manufacturers/Others                      987     Running Charges    $10/M 
  School, Coll,Libr,Gov't Agc                 3                              
  Mfgr or Mfgr Rep/Agent                    765
                              
SALES VOLUME:                                                                
  $         1 - $   249,999                  40     Sample mailing piece     
  $   250,000 - $   499,999                  16     required                 
  $   500,000 - $   999,999                  52                              
  $ 1,000,000 - $ 2,999,999               6,266     20% Commission to        
  $ 3,000,000 - $ 4,999,999               3,270     recognized brokers       
  $ 5,000,000 - $ 9,999,999               3,995   
  $10,000,000 - $19,000,000               4,047   
  Over $20,000,000                       20,186   
                                                  
                                                  
EMPLOYEE SIZE:                                    
      1 -   4                             1,493   
      5 -   9                             1,295   
     10 -  19                             2,346   
     20 -  49                             2,644   
     50 -  99                             1,277   
    100 - 249                             1,387   
    250 - 499                               299   
    500 - 999                               229   
  1,000+                                    378   
                                                  
JOB FUNCTION/TITLE:                               
  Chairman/President/Owner/Partner       14,374   
  Regional/Store/Dept. Managers          13,239   
  Merch Mgr,Purch Dir,Buyer,Managers      3,994   
  Sales/Training/Other Management         4,248   
  Other                                   3,116   
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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