THE DIRECT MARKETING ASSOCIATION - THE DMA          USAGE

     180,861   Members & Event Attendees $150/M     -----------DATE----------
       5,316   Canadian                  $200/M     July 2008                
       1,224   International             $600/F                              
                                                    ------MINIMUM ORDER------
The Direct Marketing Association (www.the-dma.org)  5,000                    
is the leading trade association for businesses                              
and organizations interested in direct,             ------UNIT-OF-SALE-------
interactive, and database marketing.                $1,100 for an event      
                                                                             
Founded in 1917, The DMA today has more than 5,200  ---------GENDER----------
corporate, from the US and 44 other nations.  The   48% Male                 
DMA's membership represents marketers from every    45% Female               
segment, including catalogers, Internet retailers,                           
retail stores, nonprofit organizations,             --------MEDIA------------
advertising agencies, financial services            100% Direct Response     
providers, book and magazine publishers, book and                            
music clubs, and industrial manufacturers.  A host  ---------ADDRESSING------
of other vertical segments, as well as the service  4UP Cheshire        $10/M
industries that support marketers are also an       PS Labels           $10/M
integral part of the file.                          Mag Tape            $25/F
                                                    Diskette            $75/F
The file is made up of members & event attendees    Email               $75/F
from large, medium and small companies, high-level  Keying              $ 3/M
and mid-management marketing executives who have                             
paid to attend DMA Conferences, Seminars,           --------SELECTIONS-------
networking events/or have purchased a product or    State               $10/M
research.  Events include the DMA Annual            SCF                 $10/M
Conference & Exhibition, and Business to Business   Zip                 $10/M
Conference, amongst others.  Seminar topics are     Gender              $10/M
focused on direct marketing fundamentals, database  Job Title           $15/M
marketing, creative strategy, dm math and finance,  Job Function        $15/M
customer relationship management, and interactive   SIC Code            $15/M
marketing.                                          Bus. Type           $15/M
                                                    Employee Size       $15/M
BUSINESS TYPE:                                      Sales Volume        $15/M
    B2B                              10,349         Running Charges     $10/M
    Agencies                          8,269                                  
    Cable/Internet                    2,367                                  
    Catalog /Mail Order               7,033         Sample mailing piece     
    Computer Software                 2,476         required                 
    DM Consultants                    3,519                                  
    Consumer Financial & Insurance    7,594         20% commission to        
    Consumer Product Services         7,842         recognized brokers       
    Lists/Databases                   7,444                                  
    Non-Profit                        4,904                                  
    Printers/Fulfill/Comp Srvc/                                              
      Lettershop                     10,336                                  
    Publishing                        4,220                                  
    Retail Stores                     3,342                                  
    Teleservices                      3,311                                  
                                                                             
JOB TITLE:                                                                   
    President/CEO/Chairman           23,606       
    SVP/EVP/VP                       14,672       
    Director/Manager/Acct Exec       50,232       
    Associate/Specialist/Coord/Asst   9,461       
    Other                            14,402       
                                                  
JOB FUNCTION:                                     
    Account Management/Client Svc     8,511       
    Administration/Office Management  7,765       
    Business Planning Development     5,170       
    Communications/Public Relations   3,191       
    Creative/Copy Writer              3,393       
    Dir Resp General Mgmt            27,526       
    E-Commerce                        2,505       
    Information Technology            1,517       
    Marketing/Sales                  24,489       
    Operatons/Production/Facilities   2,959       
    Product/Brand Management          1,943       
    Research                          4,323       
                                                  
EMPLOYEE SIZE:                                    
    Less than 20                     16,428       
    20 - 49                           9,092       
    50 - 99                           7,734       
    100 - 499                        15,038       
    500 +                             8,627       
                                                  
SALES VOLUME:                                     
    Less than 1,000,000              10,699       
    1,000,000 - 9,999,999            15,550       
    10,000,000 - 75,000,000          12,972       
    75,000,000 - 999,999,999          8,213       
    1,000,000,000+                    5,219       
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$75 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  


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