THE DIRECT MARKETING ASSOCIATION - THE DMA          USAGE

     154,384   Members & Event Attendees $150/M     -----------DATE----------
                                                    July 2011                
The Direct Marketing Association (www.the-dma.org)                           
is the leading trade association for businesses     ------MINIMUM ORDER------
and organizations interested in direct,             5,000                    
interactive, and database marketing.                                         
                                                    ------UNIT-OF-SALE-------
Founded in 1917, The DMA today has more than 5,200  $1,100 for an event      
corporate, from the US and 44 other nations.  The                            
DMA's membership represents marketers from every    ---------GENDER----------
segment, including catalogers, Internet retailers,  48% Male                 
retail stores, nonprofit organizations,             45% Female               
advertising agencies, financial services                                     
providers, book and magazine publishers, book and   --------MEDIA------------
music clubs, and industrial manufacturers.  A host  100% Direct Response     
of other vertical segments, as well as the service                           
industries that support marketers are also an       ---------ADDRESSING------
integral part of the file.                          4UP Cheshire        $10/M
                                                    PS Labels           $15/M
The file is made up of members & event attendees    Mag Tape            $25/F
from large, medium and small companies, high-level  Diskette            $75/F
and mid-management marketing executives who have    Email               $75/F
paid to attend DMA Conferences, Seminars,           Keying              $ 3/M
networking events/or have purchased a product or                             
research.  Events include the DMA Annual            --------SELECTIONS-------
Conference & Exhibition, and Business to Business   State               $10/M
Conference, amongst others.  Seminar topics are     SCF                 $10/M
focused on direct marketing fundamentals, database  Zip                 $10/M
marketing, creative strategy, dm math and finance,  Gender              $10/M
customer relationship management, and interactive   Job Title           $15/M
marketing.                                          Job Function        $15/M
                                                    SIC Code            $15/M
BUSINESS TYPE:                                      Bus. Type           $15/M
    B2B                               1,691         Employee Size       $15/M
    Agencies                          4,364         Sales Volume        $15/M
    Cable/Internet                      330         Running Charges     $10/M
    Catalog/Mail Order                2,570                                  
    Computer Software                 1,134                                  
    DM Consultants                    1,545         Sample mailing piece     
    Consumer Financial & Insurance    1,505         required                 
    Consumer Product Services         1,964                                  
    Non-Profit                        5,530         20% commission to        
    Printers/Fulfill/Comp Srvc/                     recognized brokers       
      Lettershop                      3,080                                  
    Retail Stores                     1,618                                  
    Industrial Services               1,223                                  
    Industrial Manufacturers            789                                  
                                                                             
JOB TITLE:                                                                   
    President/CEO/Chairman            9,299                                  
    Vice President                    9,131                                  
    Director                         16,096                                  
    Manager                          24,636       
    Associate/Support/Staff           3,289       
    Coord/Associate/Specialist        6,896       
    SVP/EVP                           2,841       
    Educator/Professor/Teacher          836       
    Owner/Partner/Principal          10,582       
    Attorney Counsel                    603       
    Analyst                           4,085       
    Account Executive                 5,490       
    Other                            11,205       
                                                  
JOB FUNCTION:                                     
    Account Management/Client Svc     7,150       
    Administration-Executive/Support  7,057       
    Advertising                       2,699       
    Analysis                          2,290       
    Business Planning Development     2,875       
    Communications/Public Relations   1,917       
    Consultant Freelance              2,522       
    Creative/Copy Writer              3,080       
    Database Marketing                2,472       
    Direct Mail                       2,648       
    General Mgmt                     11,237       
    E-Commerce                        1,110       
    Finance Budget Accounting           922       
    Human Resources/Training          1,193       
    Information Technology            1,393       
    Internet/Electronic Media         1,558       
    Marketing/Sales                  14,519       
    Marketing/International           2,653       
    Operations/Production/Facilities  1,212       
    Product/Brand Management          1,871       
    Project Management                1,558       
    Research                          1,623       
    Sales/Support                     6,142       
    Student/Trainee/Intern            1,558       
                                                  
EMPLOYEE SIZE:                                    
    1 - 9                             5,877       
    10 - 19                           3,480       
    50 - 99                           4,618       
    100 - 249                         5,746       
    500 - 999                         2,409       
    1,000 - 4,999                     3,561       
    5,000+                              687       
                                                  
SALES VOLUME:                                     
    Less than $500,000                1,370       
    $1 - $2.5 Million                 2,816       
    $2.5 - $5 Million                 2,684       
    $10 - $20 Million                 2,818       
    $20 - $50 Million                 2,916       
    $50 - $100 Million                1,331       
    $100 - $500 Million               1,724       
    $500 - $1 Million                 1,573       
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

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