FOLIO: MAGAZINE                                     USAGE     
                                                    EMAIL LINK    

    10,797  Total File       $150/M                 ------------DATE---------
     9,724  Telemarketing    $150/M+$60/M           March 2008               
     8,673  Email Addresses  (See Email Datacard)                            
                                                    --------MINIMUM ORDER----
"Folio: - First for Insight, Inspiration, and       5,000                    
Innovation"                                                                  
                                                    ---------UNIT OF SALE----
Folio: has been recognized as the magazine of       N/A                      
magazine management since 1972.  Each issue                                  
features industry news, trends and newsmakers, as   ------------GENDER-------
well as the latest technologies influencing the     N/A                      
publishing industry. Folio: is an essential tool                             
of the trade.                                       -------------MEDIA-------
                                                    Controlled Circulation   
The Folio: audience includes professionals from                              
all sectors of the magazine industry focused on     ----------ADDRESSING-----
management, editorial, advertising, circulation,    Diskette            $75/F
fulfillment, design and production, printing,       Email Trans.        $75/F
software, lists, e-media, distribution services,    Keying              $ 3/M
marketing and promotion.  The primary category of                            
many of these subscribers is consumer publishing,   ----------SELECTIONS-----
b-to-b publishing, special interest publishing,     State/SCF/Zip       $10/M
city & regional publishing and association          Circulation Size    $10/M
publishing. Job titles range from corporate         Type of Circulation $10/M
management, editorial, c-level as well as           Job Function        $10/M
advertising sales, circulation/audience                                      
development, E-commerce, art, graphics, and                                  
production management to name a few.                ** Reuse please inquire  
                                                                             
TYPE OF PUBLICATION:                                Sample Mailing Piece     
    Consumer                            1,829       Required                 
    B - to - B                          3,440                                
    Special Interest Consumer           2,182       20% Commission to        
    City & Regional                       955       Recognized Brokers       
    Association Publishing                988     
    Mix of B-to-B and Consumer          1,121     
                                                  
CIRCULATION TYPE:                                 
    Paid                                3,176     
    Controlled                          3,034     
    Both Paid & Controlled              4,392     
                                                  
JOB FUNCTION:                                     
    President/CEO                         977     
    Circulation Management              1,244     
    Owner                               1,481     
    Senior Executive Management         1,108     
    Publishing Management               1,208     
    Sales Management                      769     
    Editorial Management                1,511     
    Art/Production Management             505     
    Other (please inquire)                764     
                                                  
CIRCULATION SIZE:                                 
    Under 100,000                       5,507     
    100,000 - 500,000                   1,955     
    500,001 - 1 million                   563     
    More than 1 million                   807     
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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