EDN                                                 USAGE
                                                    EMAIL LINK    

    172,570  Total Recipients       $175/M          -----------DATE----------
    150,774  Telemarketing          $175/M+$65/M    August 2011              
    154,465  U.S. Recipients        $175/M                                   
      6,584  Canadian Recipients    $275/M          -------MINIMUM ORDER-----
     18,105  International Rec.     $275/M          5,000                    
    129,508  Email Addresses (See Email Datacard)                            
                                                    -------UNIT OF SALE------
"Electronics Design, Strategy, News"                N/A                      
                                                                             
EDN magazine provides how-to solutions for design   -----------MEDIA---------
engineers in the electronics industry. Engineers    Controlled Circulation   
turn to EDN because they know they will always                               
find valuable design techniques that they can use   --------ADDRESSING-------
to do their jobs faster. This magazine is now       PS Labels           $15/M
published by UBM Canon.                             Diskette            $35/F
                                                    E-Mail Transmission $75/F
Target engineering decision-makers in North         Keying              $ 5/M
America responsible for electronics expenditures                             
in the $1.2 trillion electronics OEM marketplace    --------SELECTIONS-------
with EDN magazine.                                  State               $15/M
                                                    SCF                 $15/M
Reach more design & development engineers,          Zip                 $15/M
managers, technical services professionals, R&D     Phones              $65/M
staff, and corporate management professionals who   Industry            $20/M
have audited authority to recommend, specify or     Job Function        $20/M
authorize the purchase of your products.            Areas Involved In   $20/M
                                                    Products Purchase   $50/M
INDUSTRY:                                           Employee Size       $20/M
    Computers or Software                  51,809   Sales Volume        $20/M
    Comm and Networking Systems or Equip   52,414   Run Charges         $10/M
    Wireless                               33,609                            
    Consumer Electronics or Appliances     36,734                            
    Industrial Controls                    50,966   Sample Mailing Piece     
    Electronic Instruments or Test Equip   46,625   Required                 
    Medical Devices                        25,621                            
    Automotive or Transportation           29,851   20% Commission to        
    Aircraft or Aerospace                  31,084   Recognized Brokers       
    Defense                                26,497 
    Semiconductors, Other Elec Components  31,277 
    Photovoltaics                          13,841 
    Academic or Independent R&D Lab.       19,952 
    Other Electronics Industries           20,364 
    Other                                   2,809 
                                                  
JOB FUNCTION:                                     
  Design & Development Engineering                
    Executive Management                   22,132 
    Section/Project Management             14,238 
    Engineering                            44,897 
    Technical Services Management           5,866 
    Technical Services Engineering          6,792 
    R&D Management                          5,425 
    R&D Engineering                        14,730 
                                                  
AREAS INVOLVED IN:                                
    Analog Design                          40,990 
    IC Design                              12,170 
    Digital Design                         42,982 
    Software Design                        31,873 
    Systems Design                         44,389 
    Embedded System Design                 29,478 
    Automotive Electronics Design          10,179 
    Power Design                           24,109 
    RF Design                              16,628 
    Electromechanical Design               23,691 
    Electro-Optical Design                 13,886 
                                                  
PRODUCTS PURCHASE:                                
    Microcontrollers                       55,561 
    Microprocessors                        51,686 
    DSPs                                   55,289 
    Video, Graphics, or Imaging ICs        47,233 
    Standard Logic ICs                     65,533 
    Memory ICs                             44,650 
    A/D, D/A Converters                    70,880 
    Communications ICs                     63,350 
    Analog/Mixed-Signal ICs                47,881 
    RF/Microwave ICs                       37,614 
    Power Semiconductors                   68,770 
    Op Amps                                64,457 
    ASICs/Custom ICs                       28,506 
    Programmable Logic (FPGAs/PLDs)        67,124 
    MEMS                                   26,664 
    ASSPs (Application-specific                   
      standard products)                   14,376 
    Computers/Peripherals                  55,773 
    Embedded Development Tools             39,540 
    Computer Boards                        35,571 
    EDA Tools                              23,587 
    IP                                     32,977 
    Oscilloscopes                          71,874 
    Logic/Waveform Analyzers               56,502 
    Waveform/Function Generators           57,028 
    Automatic Test Equipment               60,823 
    Communications Test Equipment          54,404 
    Data Acquisition Hardware/Software     71,187 
    Components                             60,547 
    Power Supplies                         98,081 
    Batteries                              78,271 
    Interconnection/Packaging Products     40,518 
    Foundry Services                       23,411 
    Design Services                        53,003 
    Distributors                           32,979 
                                                  
EMPLOYEE SIZE:                                    
        1 -   4                            16,425 
        5 -   9                            10,567 
       10 -  19                             9,617 
       20 -  49                            10,423 
       50 -  99                             7,932 
      100 - 249                            10,239 
      250 - 499                             6,980 
      500 - 999                             5,487 
    1,000+                                  8,493 
                                                  
SALES VOLUME:                                     
    $            1 - $    499,999           5,236 
    $      500,000 - $    999,999           5,471 
    $    1,000,000 - $  2,499,999           9,824 
    $    2,500,000 - $  4,999,999           7,083 
    $    5,000,000 - $  9,999,999           8,058 
    $   10,000,000 - $ 19,999,999           7,004 
    $   25,000,000 - $ 49,999,999           7,224 
    $   50,000,000 - $ 99,999,999           4,201 
    $  100,000,000 - $499,999,999           6,542 
    $  500,000,000 - $999,999,999           1,353 
                                                  
                                                  
Names must be sent to a 3rd party mailhouse.      
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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