PHOTO TECHNIQUES                                    USAGE   

    10,675      Active Subscribers      $125/M      -----------DATE----------
    10,562      Expires                 $ 95/M      October 2008             
                                                    (updates monthly)        
"Systems and Processes for Today's Creative                                  
Photographer"                                       ------MINIMUM ORDER------
                                                    5,000                    
PHOTO Techniques is a bimonthly magazine written                             
for the serious photographer who wants to create    ------UNIT OF SALE-------
the best possible photographs and images.  Readers  $28.99 Year              
gain a thorough understanding of the techniques                              
and equipment discussed.  It consistently provides  --------GENDER-----------
the most complete coverage of digital input and     71% Male                 
output as well as traditional                       29% Female               
techniques.  The magazine is directed at                                     
practicing photographers, advanced amateurs and     ----------MEDIA----------
professionals alike, who share a passion for        100% Direct Mail         
advanced photographic techniques they can't get                              
elsewhere.                                          --------ADDRESSING-------
                                                    4UP Cheshire        N/C  
These photo professionals and enthusiasts have an   PS Labels           $10/M
affinity toward the outdoors and through surveys,   Magtape             $25/F
have indicated a strong interest in art, hiking,    Diskette            $75/F
cooking, travel, gardening and internet surfing.    E-Mail Delivery     $75/F
                                                    Keying              $ 3/M
Demographics:                                                                
Median Age 35-55                                    -------SELECTIONS--------
Average Income $112,016                             State               $10/M
College+ 90%                                        SCF                 $10/M
Plan to buy an average of 3.9 books                 Zip                 $10/M
Plan to take a photo imaging course 64%             Gender              $10/M
                                                    Run Charges         $10/M
                                                                             
All orders are approved on a reciprocal rental.                              
                                                    Sample Mailing Piece     
Orders cancelled prior to merge are subject to a    Required                 
$50 flat cancellation fee plus any applicable                                
production charges. Orders cancelled after merge    20% Commission to        
purge are payable in full.                          Recognized Brokers       

                                    
Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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