HEAVY DUTY TRUCKING                                 USAGE

    114,517   Active Subscribers    $150/M          -----------DATE----------
    106,787   Telemarketing         $150/M+$65/M    November 2011            
                                                                             
"The Business Magazine of Trucking"                 -------MINIMUM ORDER-----
                                                    5,000                    
Heavy Duty Trucking (HDT) reaches more than                                  
111,000 executives at commercial truck fleets       -------UNIT OF SALE------
(Classes 1-8) and truck and trailer dealership      N/A                      
managers. The magazine traces its beginnings back                            
to the beginning days of trucking in the early      ----------MEDIA----------
1900s and a regional publication called Western     Controlled Circulation   
Drayman & Warehouseman. Over the years HDT became                            
the unquestioned editorial leader in the field,     ---------GENDER----------
consistently giving readers unbiased, analytical    N/A                      
reporting on major issues such as the latest EPA                             
diesel emissions standards, the corrosive dangers   ----------ADDRESSING-----
of newfangled road de-icers, employee drug          4UP Cheshire          N/C
testing, counterfeit parts, fuel quality problems,  PS Labels           $15/M
driver fatigue, the highway funding debate, the     Magtape             $25/F
fuel price crisis and more.                         Diskette            $75/F
                                                    Email Transmission  $75/F
TITLE:                                              Keying              $ 3/M
    Corporate Management                69,616                               
    Fleet/Maintenance Management        16,098      --------SELECTIONS-------
    Operations, Purchasing & Sales      16,935      State               $10/M
    Safety and Training                  2,331      SCF                 $10/M
    Other                                  380      Zip                 $10/M
                                                    Primary Business    $15/M
PRIMARY BUSINESS:                                   Title               $15/M
    For Hire                            41,784      Fleet Size          $15/M
    Lease/Rental                         3,081      Purch Infl          $15/M
    Private                             47,092      Gross Veh Weight    $15/M
    Truck & Trailer Dealer               3,865      Type of Hauling     $15/M
                                                    Phones              $65/M
FLEET SIZE:                                         Run Charges         $10/M
    500 or More Vehicles                 4,401                               
    100-499 Vehicles                    10,114                               
     25- 99 Vehicles                    23,270      Sample Mailing Piece     
     10- 24 Vehicles                    32,695      Required                 
      5-  9 Vehicles                    12,715                               
      1-  4 Vehicles                    24,034      20% Commission to        
                                                    Recognized Brokers       
PURCHASING INFLUENCE:                             
    Trucks, Tractors, Trailers          87,036    
    Lease, Credit, Finance              68,228    
    Shop/Refueling Equipment            76,199    
    Engine/Trans/Axles                  82,959    
    Tires/Wheels                        85,293    
    Oil/Lubricant/Additives             80,592    
    Information Technology              73,022    
                                                  
GROSS VEHICLE WEIGHT:                             
    Class 8     (33,000 or over)        84,785    
    Class 7     (26,000 or over)        45,571    
    Class 6     (19,500 or over)        35,820    
    Class 3,4,5 (10,001 - 19,500)       36,779    
    Class 1,2   (under 10,000)          52,585    
                                                  
TYPE OF HAULING:                                  
    Construction                        21,421    
    Manufacturing                        7,786    
    General Freight                     26,622    
    Food Production/Distribution        12,812    
    Retail/Wholesale                     9,350    
    Petroleum Products                   4,919    
    Services/Refuse/Recycling            1,949    
    Government/Utilities                 2,731    
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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