STATLISTICS
List Management
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SURGICAL PRODUCTS                                   USAGE     
                                                    EMAIL LINK    

    53,382   Subscribers      $120/M                --------DATE-------------
    51,623   Telemarketing    $120/M+$60/M          June 2008               
    14,370   Email Addresses  (See Email Datacard)                           
                                                    -----MINIMUM-ORDER-------
Published by Advantage Business Media               5,000                    
                                                                             
"News of Medical/Surgical Equipment, Supplies and   -----UNIT-OF-SALE--------
Services"                                           N/A                      
                                                                             
Surgical Products is a resource continually         --------MEDIA------------
counted on by the most influential medical and      Controlled Circ.         
surgical professionals. The monthly publication                              
goes out to every acute care hospital in the US as  --------GENDER-----------
well as surgi-centers, accounting for $18 billion   N/A                      
in operating room equipment purchases annually.                              
                                                    ------ADDRESSING---------
The subscribers to Surgical Products are focused    4UP Cheshire         N/C 
on new products and technology. They believe new    PS Labels           $15/M
products and equipment are key in helping them      Magtape             $25/F
achieve their goals of delivering quality patient   Diskette            $75/F
care, helping patients recover more quickly, and    E-Mail Trans.       $75/F
working to ensure their institutions deliver care   Keying              $ 3/M
in a more competitive fashion. All of the market's                           
major buying influences including surgeons, O.R.    ------SELECTIONS---------
supervisors, O.R. purchasers, and O.R.-related      State               $10/M
department supervisors as well as professionals in  SCF                 $10/M
post operating, the emergency department, and       Zip                 $10/M
obstetric/gynecology turn to Surgical Products to   Phones              $60/M
get the most comprehensive coverage of new          Bed Size            $15/M
products and equipment affecting this industry.     Job Title           $15/M
                                                    Area of Work        $15/M
All names supplied for telemarketing must be        Technology          $20/M
delivered to a third party service bureau.          Base                $15/M
Delivery of names directly to end users will not    Sales Volume        $15/M
be permitted.                                       SIC                 $15/M
                                                    Employee Size       $15/M
Inquire for Multichannel Pricing                    Run Charges         $10/M
                                                                             
BED SIZE:                                                                    
  Less Than 25                           2,442      Sample Mailing Piece     
     25 -  49                              748      Required                 
     50 -  99                              867                               
    100 - 199                            1,433      20% Commission to        
    200 - 299                            1,166      Recognized Brokers       
    300 - 399                              918    
    400 - 499                              687    
    500 - 999                              977    
  1,000 or More                            740    
                                                  
JOB TITLE:                                        
  Physicians (chief of surgery,         16,446    
    general surgeon, surgeon, chief/director,     
    orthopedic surgeon, ob/gyn,                   
    colon & rectal surgeon, abdominal             
    surgeon, gastroenterologist,                  
    surgeon oncologist,                           
    anesthesiologist)                             
  Hospital Medical Dept Supervisors     13,140    
    (o.r./surgical services director,             
    assistant director, supervisor,               
    icu/ccu, department  supervisor,              
    emergency department supervisor,              
    infection control supervisor,                 
    central service supervisor,                   
    other department supervisors/                 
    heads/nurse managers)                         
  Purchasing (purchasing director,       6,027    
    o.r. materials manager, group                 
    purchasing association director,              
    other purchasing personnel)                   
  Other                                  9,299    
                                                  
AREA OF WORK:                                     
    General surgery                     11,662    
    Orthopedics                          8,650    
    Urology                              7,097    
    Thoracic                             5,173    
    Cardiovascular                       5,330    
    Vascular                             5,899    
    OB/GYN                               7,020    
    Endoscopy                            7,962    
    Abdominal                            7,517    
    Colon & Rectal                       7,442    
    Pediatric                            5,813    
    Neurological                         4,779    
    Op. Room/Surgical Services          10,913    
    Post-Op/Recovery Room                6,902    
    ICU/CCU                              4,552    
    Emergency Dept                       6,223    
    Infection Control                    8,420    
    
    Central Service                      5,919    
    Purchasing                           6,744    
    Group Purchasing Association         3,588    
    Product Evaluation Comm              6,198    
    Other                                8,138    
                                                  
NEW MEDICAL/SURGICAL TECHNOLOGY:                  
    Operating Room                       7,856    
    Post-Op/Recovery Room                4,324    
    Emergency Department                 3,131    
    ICU/CCU                              2,628    
    Patient Rooms                        2,949    
    Central Service                      4,037    
                                                  
BASE:                                             
    Hospital Based                       5,703    
    Free Standing Medical Center           694    
    Surgi-Center                           718    
    Office-Based/Group Practice          2,615    
    Clinic                                 605    
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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