R&D (RESEARCH & DEVELOPMENT)                        USAGE     
                                                    EMAIL LINK    

    73,525    Subscribers     $160/M                --------DATE-------------
    67,641    Telemarketing   $160/M+$60/M          June 2008               
    37,972    Email Addresses (See Email Datacard)                           
                                                    -----MINIMUM-ORDER-------
Published by Advantage Business Media               5,000                    
                                                                             
(Research & Development)                            -----UNIT-OF-SALE--------
                                                    N/A                      
"Technologies and Strategies That Enable Research                            
and Development"                                    --------MEDIA------------
                                                    Controlled Circ.         
R&D is a monthly publication dedicated to serving                            
the applied research and development industry       --------GENDER-----------
including industrial, non-profit, university, and   N/A                      
government organizations as well as hospitals and                            
medical centers and independent consultants.        ------ADDRESSING---------
                                                    4UP Cheshire         N/C 
R&D Magazine provides practical, hands-on           PS Labels           $15/M
information on the applications of the latest       Magtape             $25/F
research technology. The research and development   Diskette            $75/F
executives, project managers, scientists, and       E-Mail Trans.       $75/F
engineers who receive it are market leaders who     Keying              $ 3/M
are able to stay current with rapidly changing                               
technology while simultaneously becoming more       ------SELECTIONS---------
productive in their work. These qualified           State               $10/M
subscribers are involved in the life sciences,      SCF                 $10/M
biotechnology, pharmaceuticals, scientific/         Zip                 $10/M
medical/test instrument manufacturing, and          Phones              $60/M
semiconductor manufacturing and are the market's    Industry            $15/M
leaders, setting the direction for technology and   Job Title           $15/M
controlling the selection of suppliers within       Reco/Purch/Spec     $25/M
their organizations.                                Job Activities      $15/M
                                                    Sales Volume        $15/M
All names supplied for telemarketing must be        SIC                 $15/M
delivered to a third party service bureau.          Employee Size       $15/M
Delivery of names directly to end users will not    Discipline          $15/M
be permitted.                                       Run Charges         $10/M
                                                                             
Inquire for Multichannel Pricing                                             
                                                    Sample Mailing Piece     
INDUSTRY:                                           Required                 
    Computers, Peripherals or               16,819                           
      Office Equipment                              20% Commission to        
    Software                                17,878  Recognized Brokers       
    Semiconductors or Electronic Components 16,576
    Other Electrical/Electronic Equipment   21,162
    Scientific/Medical/Test Instruments     22,027
    Aerospace                               11,293
    Automotive                              11,701
    Telecommunications                      11,703
    Metal/Materials                         16,806
    Plastic/Rubber                          13,612
    Paper/Pulp/Wood                          6,314
    Chemicals/Petroleum                     13,909
    Pharmaceuticals                         13,200
    Food/Beverage/Tobacco                    6,828
    Biotechnology                           13,352
    Textiles                                 3,358
    Energy/Utilities                         9,364
    Other Machinery, excluding Computers    12,327
    Other Industry                           9,255
    University                               8,459
    Government Lab                           7,439
    Other                                    1,782
    Lab Design/Construction                  7,581
                                                  
JOB TITLE:                                        
    Corporate Level: Owner, President, CEO, 15,613
      Vice President, Gov't Agency Exec.          
    Executive Level: Director or Assistant  10,068
      Director of R&D, Dir or Asst                
      Director of Engineering, Dept. Head,        
      Dean                                        
    Lab Director/Lab Manager                 9,037
    Project Level: Project Manager,         17,224
      Group/Team Leader, Section Head, Supv.      
    Professional Staff Member               15,745
    Technical Purchasing Agent               1,176
    University/College Faculty               2,691
    Other                                      530
                                                  
RECOMMEND/PURCHASE/SPECIFY:                       
    Computers/Data Acquisition              42,871
    Software                                43,759
    Electronic Test and Measurement Equip.  42,744
    Instruments                             45,499
    Vacuum, Thin-Film and                   14,454
      Cryogenic Equipment                         
    Microscopes                             23,249
    Materials                               42,262
    Chemicals                               33,038
    Gases                                   19,664
    Lab Apparatus & Equipment               34,628
    Lab Furniture                           22,042
    Lab Supplies                            33,896
    Sample Preparation Equipment            19,588
    Chromatography                          15,308
    Spectroscopy/Spectrometry               17,092
    Lasers & Electo-Optics                  12,641
    None of the Above                        1,612
                                                  
JOB ACTIVITIES:                                   
    Product Design & Development            28,903
    Process Design & Development            20,029
    Environment Monitoring & Compliance      6,879
    Test & Evaluation (Materials,            9,871
      Components, Products & Processes)           
    Quality Control/Assurance               14,183
    Other                                    2,059
                                                  
DISCIPLINES:                                      
    Electrical/Electronic Engineering       18,075
    Mechanical Engineering                  18,764
    Chemical Engineering                    10,380
    Material Science                        15,117
    Metallurgy                               7,407
    Aeronautical Engineering                 2,540
    Computer Science                        10,420
    Software Engineering                     9,338
    Lasers, Optics & Photonics               6,679
    Physics                                 12,916
    Ceramics                                 3,887
    Analytical Chemistry                    10,595
    Organic Chemistry                        9,654
    Inorganic Chemistry                      7,477
    Chemistry (all other)                    8,202
    Biology, Biochemistry, Biophysics        8,381
    Biotechnology, Genetic Engineering       5,724
    Environmental Science                    5,536
    Energy                                   5,580
    Nuclear Engineering                      1,265
    Medical Science                          5,383
    Other (please specify)                   1,111
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        
                                                  
Please take a look at other Advantage Business    
Media Science lists:                              
                                                  
Bioscience Technology                             
Drug Discovery & Development                      
G&P (Genomics & Proteomics)                       
Laboratory Equipment                              
Scientific Computing                              


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