HOME CHANNEL NEWS
                                                    USAGE

    31,412   Subscribers      $125/M                ----------DATE-----------
    28,262   Telemarketing    $125/M+$65/M          June 2011                
                                                                             
(Formerly known as National Home Center News)       ------MINIMUM ORDER------
                                                    5,000                    
"News and Analysis for the Home Channel"                                     
                                                    ---------GENDER--------- 
HOME CHANNEL NEWS is published bi-weekly by         80% Male    12% Female   
Lebhar-Friedman. It is the journal of news and      Can Select               
trends for home improvement/building material                                
retailers co-ops and wholesalers.  Editorial        ------UNIT OF SALE-------
emphasis is on news reporting, analysis, market     N/A                      
research and identification of merchandising,                                
marketing, management and product trends that are   ---------MEDIA-----------
of importance to owners, operators, merchandisers,  Combined of Controlled   
buyers and managers.                                and paid circulation     
                                                                             
Publication serves corporate level executives,      -------ADDRESSING--------
merchandising, buying and middle management         4-UP Cheshire      N/C   
personnel at independent and leading chain home     PS Labels          $15/M 
improvement retailers.  These stores sell building  Magtape            $25/F 
materials, hardware and home improvement products   Diskette           $75/F 
to do-it-yourself consumers and building            Email Trans.       $75/F 
professionals. It also serves wholesalers,          Keying             $ 3/M 
distributors and buying co-ops selling to the                                
retail home improvement market as well as           -------SELECTIONS--------
manufacturers.                                      State/SCF/Zip      $10/M 
                                                    Gender             $10/M 
INDUSTRY TYPE:                                      Phones             $65/M 
  Retailer (67%) to the Consumer          7,653     Industry Type      $15/M 
  Retailer (67%) to Building Prof.        5,138     Sales Volume       $15/M 
  Retailer Selling to Both               10,513     Job Title          $15/M 
  Wholesale Lumber/Building Supp.         5,132     Location           $15/M 
  Wholesale Hardware                      1,655     Running Charges    $10/M 
                                                    1 Per Company      $20/M 
SALES VOLUME:                                                                
  $         1 - $   249,999                 263     Sample mailing piece     
  $   250,000 - $   499,999                 301     required                 
  $   500,000 - $   999,999                 463                              
  $ 1,000,000 - $ 2,999,999               4,374     20% Commission to        
  $ 3,000,000 - $ 4,999,999               2,628     recognized brokers       
  $ 5,000,000 - $ 9,999,999               3,643   
  $10,000,000 - $19,000,000               3,335   
  Over $20,000,000                       16,091   
                                                  
JOB FUNCTION/TITLE:                               
  Chairman/President/Owner/Partner       13,063   
  Regional/Store/Dept. Managers           7,171   
  Merch Mgr,Purch Dir,Buyer,Managers      3,617   
  Sales/Training/Other Management         4,152   
  Other                                   3,409   
                                                  
BUSINESS LOCATION:                                
    Headquarter Loc of Chain             15,651   
    Single Unit Est                       7,036   
    Chain Store                           8,030   
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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