AMERICAN MEDIA CEO OF THE HOUSEHOLD                         

    600,425     Active Subscribers  $100/M+Selects  -----------DATE----------
    143,756     Last 3 Month Subs   $100/M+Selects  November 2011          
    235,694     Last 6 Month Subs   $100/M+Selects  (updates quarterly)      
                Fundraising Rate    $ 75/M                                   
                Catalog Rate        $ 80/M          -------MINIMUM ORDER-----
                                                    10,000                    
Reach the business-savvy modern woman who has                                
mastered the art of multi-tasking with American     -------UNIT OF SALE------
Media's CEO of the Household Masterfile. Today's    N/A                      
Woman and Mom is a finance professional, a                                   
maintenance man, a travel agent, and a caretaker.   -----------MEDIA---------
She is a decision-making executive who runs her     Direct Response          
household as smoothly as her office space.                                   
                                                    --------ADDRESSING-------
The CEO of the Household Masterfile is made up of   4UP Cheshire          N/C
health-conscious, active women who control the      PS Labels           $10/M
purse strings in their household. They are catalog  Magtape             $25/F
and internet buyers who are sensible, smart         Diskette            $75/F
shoppers. They are educated homeowners with an      E-Mail Transmission $75/F
income of $50k+ who are just as interested in the   FTP                 $75/M
latest in home supplies and children's clothing as  Cartridge           $25/F
they are in today's business news and               Keying              $ 3/M
entrepreneurial opportunities.  This busy woman                              
relies on mail-order shopping for clothing and      --------SELECTIONS-------
accessories, beauty supplies, and gifts for her     State               $10/M
family. She is an ideal candidate for special       SCF                 $10/M
offers whether they involve schooling, travel,      Zip                 $10/M
health, cooking, or business. The CEO of the        Gender              $10/M
household manages her hectic schedule with the      Paid                $10/M
ease and confidence of the busiest of corporate     Source              $10/M
executives.                                         Income              $11/M
                                                    Homeowner           $11/M
American Media, Inc. (AMI) is the leading           3 Month Hotline     $11/M
publishing company in the celebrity journalism and  6 Month Hotline     $ 5/M
health & fitness categories consisting of the       Run Charges         $10/M
following publications: Shape, Muscle & Fitness,                             
Muscle & Fitness Hers, Flex, Fit Pregnancy, Men's                            
Fitness, Natural Health, Star, National Enquirer,   Sample Mailing Piece     
National Examiner, and Globe.                       Required                 
                                                                             
                                                    20% Commission to        
All orders are approved on a reciprocal rental.     Recognized Brokers       
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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