LAW OFFICER MAGAZINE                                USAGE

    35,261      Subscribers     $145/M              -----------DATE----------
                                                    September 2009               
"Tactics - Technology - Training"                                            
                                                    ------MINIMUM------------
Law Officer Magazine is Elsevier Public Safety's    5,000                    
newest publication dedicated to providing law                                
enforcement professionals with the hard-hitting     -----UNIT-OF-SALE--------
and cutting-edge information they need to make      N/A                      
informed decisions regarding tactics, technology,                            
and training. Each month, editorial content         --------GENDER-----------
includes real-life stories from the field, safety   83% Male                 
tips, lessons learned and classic tips of the       16% Female               
trade.                                                                       
                                                    ---------MEDIA-----------
Law Officer is a surefire way to reach a national   100% Direct Request      
demographic of trainers, middle managers,                                    
professional law enforcement and police officers.   --------ADDRESSING-------
This new publication allows middle managers,        4UP Cheshire        N/C  
trainers, and influential line officers with        PS Labels           $15/M
purchasing authority to truly have the law          Magtape             $25/F
enforcement industry at their fingertips.           Diskette            $75/F
                                                    E-mail Trans.       $75/F
AGENCY TYPE:                                        Cartridge           $25/F
    Municipal                        18,659         Keying              $ 3/M
    County                            7,569                                  
    State                             3,779         ------SELECTIONS---------
    Federal                           2,223         State               $10/M
    Academy, School, Training         1,468         SCF                 $10/M
    Other                             1,729         Zip                 $10/M
                                                    Agency Type         $15/M
JOB TITLE:                                          Job Title           $15/M
    Training Director/Coordinator/                  Purchase Authority  $15/M
      Instructor                      4,557         Run Charges         $10/M
    Head or Member of a Specialized                                          
      Unit                            1,526                                  
    Commander, Major, Captain,                      Sample Mailing Piece     
      Lieutenant                      4,492         Required                 
    Supervisor, Sergeant, Corporal    6,487                                  
    Detective, Investigator, Special                20% Commission to        
      Agent                           3,990         Recognized Brokers       
    Officer, Deputy, Trooper, Ranger,             
      Deputy Marshal                  9,870       
    Chief, Sheriff, Marshal,                      
     Director, SAC                    3,011       
    Other                               741       
                                                  
PURCHASE AUTHORITY:                               
    Purchase                          9,972       
    Approve                           7,479       
    Specify                           7,900       
    Recommend                        19,253       
    None of the Above                 5,967       
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after merge  
purge are payable in full.                        
                              
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