MUSCLE & FITNESS HERS                               USAGE

    20,766  Active Subscribers      $105/M          -----------DATE----------
    17,844  DTP                     +$10/M          January 2012             
     5,386  3 Month Hotline         +$11/M          Updates Monthly          
     9,633  6 Month Hotline         +$ 5/M                                   
    10,680  Last 12 Mo. Expires      $75/M          -------MINIMUM ORDER-----
            Fundraising Rate         $75/M          5,000                    
            Catalog Rate             $80/M                                   
                                                    -------UNIT OF SALE------
"For Women Who Want More Out of Fitness"            $17.97 Year              
                                                                             
Reach the women who live to be fit!  They look to   -----------MEDIA---------
Muscle & Fitness Hers for information on women's    Direct to Publisher      
health and nutrition, shaping muscle, weight                                 
training and sports nutrition.  They are young,     --------ADDRESSING-------
strong, educated with high incomes.                 Diskette            $75/F
                                                    E-Mail Transmission $75/F
These women are active, with an average age of 36,  FTP                 $75/F
and live a super fit lifestyle that permeates all   Keying              $ 3/M
aspects of their life in and out of the health                               
club.  They have a passion for fitness and look to  --------SELECTIONS-------
Muscle and Fitness Hers as an added trainer or      State               $10/M
coach.                                              SCF                 $10/M
                                                    Zip                 $10/M
With money to spend, these women focus on           Gender              $10/M
themselves their needs and interests, and are the   Paid                $10/M
perfect prospect for offers in apparel, home        Source              $10/M
apparel, home decor, entertainment, nutrition,      Age                 $11/M
etc.                                                Income              $11/M
                                                    Credit Card Holder  $11/M
American Media, Inc. (AMI) is the leading           Lifestyle           $11/M
publishing company in the celebrity journalism and  Run Charges         $10/M
health & fitness categories.                                                 
                                                                             
Demographics:                                       Sample Mailing Piece     
    Median age 36                                   Required                 
    Median HHI $66,864                                                       
    Attended College 71.6%                          20% Commission to        
    Graduated College 82.7%                         Recognized Brokers       
                                                  
Lifestyle Interests:                              
    Affluent / Literary Activities  12,857        
    Home Owners                      8,179        
    Mail Order Buyers                9,122        
    Nutrition / Fitness Enthusiasts  5,272        
    Professional / Working Woman     5,373        
    Religious                        8,251        
                                                  
Statlistics is also offering lead-generation      
opportunities on this file.  Please contact us    
today for more information, including pricing,    
availability, or to submit clearances.   This is  
another great way to prospect to these dynamic,   
responsive subscribers.                           
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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