ALIVE NOW MAGAZINE                                  

     3,505  Active Subscribers  $400/F              -----------DATE----------
            Catalog Rate        $320/F              February 2012            
            Fundraising Rate    $320/F                                       
                                                    -------MINIMUM ORDER-----
Published by The Upper Room.                        Full File                
                                                                             
Alive Now is an innovative devotional magazine.     -------UNIT OF SALE------
For 25 years, Alive Now has been instrumental in    $17.95 Year              
fostering reflection, prayer and spiritual growth                            
while encouraging readers to explore contemporary   -----------MEDIA---------
issues from a faith perspective.  It is a           73% Paid                 
practical devotional resource for those who live a  99% DTP                  
fragmented lifestyle, yet search for meaning and                             
community.                                          ---------GENDER----------
                                                    60% Female               
Subscribers range in age from young adult to older  24% Male                 
adult, with the average age 55 years.                                        
Approximately two-thirds are married, and half      --------ADDRESSING-------
have children at home.  More than 70% have college  4UP Cheshire          N/C
degrees.  Subscribers are very involved in worship  PS Labels           $10/M
and church activities. Most are involved in a       Magtape             $25/F
Sunday School class or a study/prayer group.  Most  Diskette            $75/F
are leaders in the church, and 40% are church       E-Mail Transmission $75/F
professionals.                                      Keying              $ 3/M
                                                                             
                                                    --------SELECTIONS-------
All orders are approved on a reciprocal rental.     State               $10/M
                                                    SCF                 $10/M
Orders cancelled prior to merge are subject to a    Zip                 $10/M
$100 flat cancellation fee plus any applicable      Gender              $10/M
production charges.  Orders cancelled after merge   Run Charges         $10/M
purge are payable in full.                                                   
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       

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