UPPER ROOM LARGE PRINT MAGAZINE                     USAGE     

     64,525 Active Subscribers          $100/M      -----------DATE----------
     16,553 Last 3 Month Hotline       +$ 15/M      February 2012             
     55,527 Expires                     $ 85/M                               
            Catalog Rate                $ 80/M      -------MINIMUM ORDER-----
            Fundraising Rate            $ 75/M      5,000                    
                                                                             
"Daily Devotional Guide"                            -------UNIT OF SALE------
                                                    $12.00 6 Issues          
The Upper Room Magazine is the most widely read                              
daily devotional guide in the world.  Through bulk  ----------GENDER---------
and individual subscriptions, the large print       68% Female               
edition reaches readers with each issue.  The       20% Male                 
UPPER ROOM offers spiritual insight and daily                                
encouragement from an interdenominational,          -----------MEDIA---------
interracial and international perspective.          73% Paid                 
                                                    99% DTP                  
Not surprisingly, the majority of subscribers to                             
this edition are mature adults:  71% are 70 or      --------ADDRESSING-------
older.  Many have been readers of the magazine for  4UP Cheshire          N/C
a very long time, 40% for more than 5 years.        PS Labels           $10/M
During the year preceding the latest readership     Magtape             $25/F
survey, 58% had purchased religious books; 81% had  Diskette            $75/F
read at least one religious book.  They are         E-Mail Transmission $75/F
well-educated, with 47% having education beyond     Keying              $ 3/M
high school.                                                                 
                                                    --------SELECTIONS-------
                                                    State               $10/M
All orders are approved on a reciprocal rental.     SCF                 $10/M
                                                    Zip                 $10/M
Orders cancelled prior to merge are subject to a    Gender              $10/M
$100 flat cancellation fee plus any applicable      Last 3 Month        $15/M
production charges.  Orders cancelled after merge   Last 6 Month        $10/M
purge are payable in full.                          Last 12 Month       $ 5/M
                                                    Run Charges         $10/M
                                                                             
                                                                             
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       

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