DESKTOP ENGINEERING                                 USAGE        
                                                    EMAIL LINK    

42,238  Active Qualified Subscribers  $160/M        ----------Date-----------
41,689  Telemarketing                 $160/M+$60/M  April 2008               
19,621  Email Addresses       (See Email Datacard)                           
                                                    ------MINIMUM ORDER------
Desktop Engineering "Design Solutions From Concept  5,000                    
Through Manufacture."  Published monthly by Level                            
5 Communications formerly Helmers Publishing Inc.   -----Unit of Sale--------
                                                    N/A                      
Desktop Engineering has become the engineer's                                
number one computing magazine.  Created solely for  -----------Sex-----------
engineering professionals in all major              66% Male  Cannot Select  
manufacturing and process industries who use and                             
specify the purchase of microcomputer software and  ----------Media----------
systems. 100% of Desktop Engineering's subscribers  100% Controlled Circ     
evaluate, recommend, specify, and/or authorize the                           
purchase of these products.                         -------Addressing--------
                                                    4-UP Cheshire        N/C 
Desktop Engineering focuses on the latest           MagTape             $25/F
microcomputer software, hardware and systems for    PS Labels           $15/M
engineers.  This publication provides key decision  Diskette            $75/F
makers desktop engineering solutions through        Keying              $ 3/M
extensive product reviews, comparisons, tutorials,  Email Trans         $75/F
technology updates, application stories, product                             
resource guides, news and new product reports.      -------Selections--------
                                                    State               $10/M
These decision makers are your corporate            SCF                 $10/M
management, engineering management, product         Zip                 $10/M
designers, system designers,                        Phone Numbers       $60/M
research/laboratories, software developers and      Business/Industry   $10/M
other business - technical professionals.           Job Function        $10/M
                                                    Products Recommend  $20/M
BUSINESS/INDUSTRY:                                  Employee Size       $15/M
  Manufacturing/Raw Materials:                      Sales Volume        $15/M
    Manufacturer of Machinery & Equip   12,387      SIC Codes           $15/M
    Electronic or Electrical Equip.      5,505      Run Charges         $10/M
    Instrumentation & Control Equip.     1,408                               
    Automotive/Other Transp. Equip.      3,052                               
    Aircraft, Guided Missile & Ordnance  1,468      Sample Mailing Piece     
    Chemical / Pharmaceutical            1,250      Required                 
    Other Fabricated Metal & Misc.       3,529                               
    Raw Materials, Processing (mining,              20% Commission to        
      metals, petroleum, stone, rubber)    940      Recognized Brokers       
  Other Industries:                               
    Engineering or Architectural or               
      Construction Firm                  2,976    
    Research & Development               2,024    
    Government or Military               1,661    
    Utility Service                        416    
    Transportation or Communication Svc.   697    
    Consultant                           1,598    
    Medical Equipment & Supplies MFGR    1,866    
    Other                                1,411    
                                                  
JOB FUNCTION                                      
  Design Engineering:                             
    Product Design / Development         9,491    
    Systems Design / Development         2,317    
    Mechanical Engineering               4,179    
    Electrical / Electronic Engineering  2,387    
    Software Engineering Development       726    
  Management:                                     
    Corporate Management                 7,169    
    Engineering Management               6,729    
  Manufacturing/Process:                          
    Production Engineering               1,457    
    Industrial Engineering                 304    
    Manufacturing/Processing Engineering 1,991    
    Manufacturing Technician               326    
    Quality/Inspection                     397    
    Plant / Facilities                     238    
    Controls/Automation                    195    
    Structural Engineering                 117    
  Testing Measurement:                            
    Testing / Measurement                  884    
    R & D                                1,421    
    Other                                  949    
                                                  
PRODUCTS RECOMMENDED:                             
    2D CAD                               3,383    
    3D CAD                               4,932    
    Analysis (FEA,CFD,math.visual sim)   5,278    
    PLM (collaboration,EDM)              1,689    
    Data Acquisition.Test/Measurement             
      Image Processing                   5,502    
    Other                                  184    
    Workstations                         6,840    
    Laptop / Notebook / Portable         6,149    
    Hand-Held                            1,937    
    Other                                  184    
    Monitors                             6,962    
    Graphic Boards                       5,183    
    Scanners                             5,073    
    Plotters/Printers                    6,273    
    Digitizers/Input Devices             3,957    
    Data Acquisitions/Test & Measure     4,459    
    Manufacturing (Rapid Prototyping,             
    Reverse Engineering)                 2,515    
    Other                                  187    
    Servers/HPC                          2,371    
    Storage                              2,251    
    Grid Computing                         601    
    Clusters                               625    
    Other                                   51    
                                                  
                                                  
EMPLOYEE SIZE:                                    
      1 -   4                            1,788    
      5 -   9                            1,089    
     10 -  19                            1,175    
     20 -  49                            1,865    
     50 -  99                            1,482    
    100 - 499                            3,040    
    500 - 999                              733    
  1,000+                                   464    
                                                  
SALES VOLUME:                                     
  $            1 - $    499,999          1,964    
  $      500,000 - $    999,999            814    
  $    1,000,000 - $  2,499,999          1,182    
  $    2,500,000 - $  4,999,999            992    
  $    5,000,000 - $  9,999,999            996    
  $   10,000,000 - $ 99,999,999          2,396    
  $  100,000,000 - $499,999,999            563    
  $  500,000,000 - $999,999,999             99    
  $1,000,000,000+                          120    
                                                  
                                                  
List Rental Agreement Required.                   
                                                  
All orders approved on a reciprocal rental.       
                                                  
Orders cancelled prior to merge are subject to    
a $50 flat cancellation fee plus any applicable   
production charges.  Orders cancelled after       
merge-purge are payable in full.                  


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