MED AD NEWS                                        USAGE

    16,476  Active/Qualified Subs                   -----------DATE----------
            First Usage             $235/M          July 2008                
            Second Usage            $225/M          Updated Monthly          
            Third Usage             $215/M                                   
                                                    -------MINIMUM ORDER-----
"The Magazine of Pharmaceutical Business and        5,000                    
Marketing"                                                                   
                                                    -------UNIT OF SALE------
Med Ad News is a magazine, delivering               N/A                      
pharmaceutical business and marketing news.  The                             
magazine was started in 1982.                       -----------MEDIA---------
                                                    Controlled Circ.         
Med Ad News is read by senior management,                                    
marketing and sales professionals, product and      ----------GENDER---------
account managers, and R&D professionals             N/A                      
representing pharmaceutical, biotechnology, and                              
medical device manufacturers, health-care and       --------ADDRESSING-------
general business companies, and marketing support   Diskette            $25/F
agencies, among others.                             E-Mail Transmission $75/F
                                                    Rush Fee            $25/F
Med Ad News contains original editorial features    Keying              N/C  
that provide insight into trends and events                                  
affecting pharmaceutical sales and marketing,       --------SELECTIONS-------
including Top Healthcare Advertising Agencies, Top  State               $15/M
200 Drugs and Brand of the Year, Top 50             SCF                 $15/M
Pharmaceutical Companies, Top 100 Biotechnology     Zip                 $15/M
Companies, and Direct-to-Consumer Advertising.      Job Title           $20/M
                                                    Industry            $15/M
INDUSTRY:                                           Run Charges         $10/M
    Pharmaceutical Manufacturer             6,985                            
    Biotechnology Company                   2,404                            
    Generic Pharmaceutical Manufacturer       218   Sample Mailing Piece     
    Medical Equipment Manufacturer            941   Required                 
    Healthcare Communications Company       2,156                            
    Marketing Services Company              1,395   20% Commission to        
    General Business Services Company         730   Recognized Brokers       
    Other Support or Service Company        1,647 
                                                  
JOB TITLE:                                        
    R&D Management                          1,254 
    Senior Management                       6,729 
    Product Management                        567 
    Sales Management                        1,576 
    Agency Account Management                 563 
    Marketing Services                        347 
    Media Mgmt (incl. Directors/Planners)     272 
    Mktg, Advertising, or Promotion Mgmt    2,400 
    Finance Management                        222 
    Licensing                                  93 
    Manufacturing                              87 
    IT Management                              61 
    Business Strategy                         496 
    Other Functions                         1,809 
                                                  
                                                  
Names must be sent to a 3rd party mailhouse.      
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        


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