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SCHOOL BUS FLEET MAGAZINE                           USAGE
                                                    EMAIL LINK    

    27,455   Subscribers      $130/M                ----------DATE---------- 
    14,232   Email Addresses  (See Email Datacard)  January 2010             
                                                                             
SCHOOL BUS FLEET MAGAZINE is published monthly by   --------MINIMUM--------- 
Bobit Business Media.  This publication features    5,000                    
articles on industry outlooks, publishing                                    
perspectives on how to improve your specing         ------UNIT OF SALE------ 
procedures, calendar of events as well as           N/A                      
classified ads and top cover stories.                                        
                                                    ---------GENDER--------- 
SCHOOL BUS FLEET MAGAZINE reaches directors of      64% Male                 
public transportation, public/private school        26% Female               
superintendents, school administrators, business    Can Select               
maintenance directors, contractors and others                                
allied to the field.  These active subscribers are  ----------MEDIA--------- 
the decision makers who have the authority to       Controlled Circ.         
choose the products for purchase.                                            
                                                    -------ADDRESSING------- 
This list is perfect for transportation             4UP Cheshire          N/C
equipment/products, school services, seminars as    PS Labels           $15/M
well as publication offers.                         Keying              $ 3/M
                                                    MagTape             $25/F
BUSINESS:                                           E-Mail Transmission $75/F
    Public School                       20,767      Diskette            $75/F
    Contractor                           2,972                               
    Private School                         789      --------SELECTIONS------ 
    Manufacturer/Supplier                  749      State/SCF           $10/M
    School Bus Distributor                 290      Zip                 $10/M
    Consulting Firm/Head Start Agency    1,396      Business            $15/M
    Government Agency                      635      Title               $15/M
    Other                                  295      Category            $15/M
                                                    Employee Size       $15/M
TITLE:                                              Sales Volume        $15/M
    School Superintendent/Adm.           6,180      SIC Codes           $15/M
    Trans. Director/Mgr./Supervisor     12,074      Running Charges     $10/M
    Maint/Operations Mgr./Supervisor     2,861      Gender              $10/M
    Driver Trainer                       1,803                               
    Executive or other Mgr.              3,030      Sample Mailing Piece     
    Other                                1,124      Required                 
                                                                             
CATEGORY:                                           20% Commission to        
    School Owned Bus Fleet              11,981      recognized brokers       
    Contractor Owned Bus Fleet           4,028    
    School Owned Contractor Managed        402    
    Combo School/Contractor Owned          934    
                                                  
EMPLOYEE SIZE:                                    
      1 -   4                              778    
      5 -   9                              544    
     10 -  19                              738    
     20 -  49                            1,336    
     50 -  99                            1,075    
    100 - 499                            1,214    
    500+                                   107    
                                                  
SALES VOLUME:                                     
    $          1 - $   499,999           1,026    
    $    500,000 - $   999,999             350    
    $  1,000,000 - $ 2,499,999             567    
    $  2,500,000 - $ 4,999,999             469    
    $  5,000,000 - $ 9,999,999             494    
    $ 10,000,000 - $99,999,999           1,274    
    $100,000,000+                          233    
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat fee plus any  applicable production      
charges.  Orders cancelled after merge-purge are  
payable in full.                                  
                                                  
*Please take a look at other Bobit Business Media 
lists:                                            
-Business Media Masterfile                        
-Auto Rental News                                 
-Automotive Fleet                                 
-Emergency Magazine                               
-Fleet Financial                                  
-Limousine, Charter & Tour                        
-Metro Magazine                                   
-Mobile Electronics                               
-Nails Magazine                                   
-Police Magazine                                  
-Security Sales Magazine                          
-Government Fleet                                 
-Special Finance                                  
-Work Truck                                       
-F&I Management & Technology                      
-Auto Trim & Restyling                            
-Campus Safety                                    
-Modern Tire Dealer                               
-Truck & SUV Performance                          
-Hotrod & Restoration                             
-Viet Salon                                       
-Precision Engine                                 
                                                  

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