MALE SUBSCRIBERS FROM LA CUCINA ITALIANA                    

   106,628   Active Subscribers   $105/M            -----------DATE----------
    34,220   Male Subscribers     $105/M+$10/M      January 2012             
    26,257   Male Paid Subs.      $105/M+$20/M                               
    19,274   Male Paid DTP Subs.  $105/M+$30/M      -------MINIMUM ORDER-----
    22,947   Male DMS Subs.       $105/M+$20/M      5,000                    
             Catalog Rate         $ 80/M                                     
             Fundraising Rate     $ 75/M            -------UNIT OF SALE------
                                                    $19.97                   
The male subscriber to La Cucina Italiana is                                 
educated and affluent and is interested in more     -----------MEDIA---------
than cooking and traveling to Italy.  They are      Direct Mail              
investors, collectors and decision makers who       96% DTP                  
travel a great deal.  These subscribers are                                  
business savvy and will respond well to upscale     ----------GENDER---------
travel offers, high end apparel, kitchenware        100% Male                
catalogs, financial and men's publication offers                             
as well as cultural and charitable appeals.         --------ADDRESSING-------
                                                    4UP Cheshire          N/C
La Cucina Italiana is the leading Italian cuisine   PS Labels           $15/M
and cooking magazine in the United States. With     Magtape             $25/F
step by step authentic recipes from their test      Diskette            $75/F
kitchen in Milan, La Cucina Italiana has been the   E-Mail Transmission $75/F
ultimate authority on Italian food and cooking      Keying              $ 3/M
since 1929. Published six times yearly, readers                              
are treated to a delectable world focusing on the   --------SELECTIONS-------
most authentic Italian recipes, travel,             State               $10/M
kitchenware and kitchen design.                     SCF                 $10/M
                                                    Zip                 $10/M
Demographics:                                       Gender              $10/M
    Median Household Income               $130,000  Paid                $20/M
    Median Net Worth                      $570,000  Paid DTP            $30/M
    Foreign Travel in Last 3 Years        98%       DMS                 $20/M
    Domestic Travel in Last 12 Months     86%       Run Charges         $10/M
    Ordered on Internet in Last 12 Months 80%                                
    Entertain Friends/Relatives at Home   98%                                
    Drank Wine in Last 6 Months           95%       Sample Mailing Piece     
    Ordered something on the internet               Required                 
       in the last 12 months              80%                                
    Own or lease a vehicle                97%       20% Commission to        
    Own their primary place of residence  93%       Recognized Brokers       
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges.  Orders cancelled after merge 
purge are payable in full.                        

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