BANKING STRATEGIES                                  USAGE
                                                    EMAIL LINK    

    26,970  Active Subscribers  $125/M              -----------DATE----------
    15,990  Email Addresses (See Email Datacard)    June 2009            
                                                                             
Banking Strategies is a magazine published by BAI,  -------MINIMUM ORDER-----
the financial service industry's leading            5,000                    
professional organization. Through high-quality,                             
in-depth, and unbiased editorial coverage, the      -------UNIT OF SALE------
publication offers the latest news and information  $66.50 Year              
regarding the strategic and managerial issues in                             
today's complex and dynamic financial services      -----------MEDIA---------
businesses.                                         Direct Response          
                                                                             
Banking Strategies reaches a unique audience made   ----------GENDER---------
up of financial services industry newsmakers,       Can Select               
innovators, and senior level executives. They are                            
senior executives at banks and savings              --------ADDRESSING-------
institutions as well as non-bank financial          4UP Cheshire          N/C
services companies, which include insurance,        PS Labels           $15/M
brokerage, and mortgage firms.  The majority of     Magtape             $25/F
subscribers have strong purchasing power within     Diskette            $75/F
their organization.                                 E-Mail Transmission $75/F
                                                    Keying              $ 3/M
JOB TITLE:                                                                   
    Director/Trustee                       772      --------SELECTIONS-------
    Chairman/Vice Chairman/President/               State               $10/M
        CEO                              4,262      SCF                 $10/M
    CFO/EVP/1st Vice President/SVP/                 Zip                 $10/M
        COO/CIO                          8,672      Gender              $10/M
    VP/Div/Cont/Trea/Gen A               8,057      Job Title           $15/M
    AVP/Office Manager/Prof Staff        4,972      Primary Industry    $15/M
                                                    Asset Size          $15/M
PRIMARY INDUSTRY:                                   Multiple Job Func.  $15/M
    Commercial Bank/Holding Company     21,264      Run Charges         $10/M
    Savings Institution                  1,454                               
    Credit Union                         1,351                               
    Credit Card or Finance Company         543      Sample Mailing Piece     
    Insurance Company                      251      Required                 
    Investment/Brokerage Firm              649                               
    Mortgage Company                       140      20% Commission to        
    Accounting Firm                        102      Recognized Brokers       
    Corporation or Retailer                238    
    Government/College/School/Library      148    
    Prof/Consult/D222 Firm                 741    
                                                  
ASSET SIZE:                                       
    Over $500 Billion                    3,405    
    $100 to $500 Billion                 2,949    
    $ 60 to $100 Billion                 1,075    
    $ 30 to $ 60 Billion                 1,329    
    $  5 to $ 30 Billion                 3,258    
    $  1 to $  5 Billion                 4,848    
    $500 Million to $1 Billion           3,160    
    Under $500 Million                   6,358    
                                                  
JOB FUNCTIONS:                           
    Audit                                2,503    
    Branch Delivery                      2,596    
    Call Center                          1,745    
    Capital Markets                      1,743    
    Card Management                      1,916    
    New Cash Management                  2,669    
    New Commercial Lending               3,745    
    Commercial/Corp Banking              2,977    
    Compliance/Regulatory                3,376    
    New Corporate Sales                  1,658    
    Fin & Accounting/Finance Management  4,186    
    Float Management                     1,478    
    New Fraud                            2,153    
    Human Resources                      2,329    
    Internet Delivery                    2,333    
    Investment Banking                   1,934    
    Investment/Ins Products              2,133    
    Legal                                1,651    
    Lending                              3,678    
    Loan Review/Credit Review            2,712    
    Marketing                            3,878    
    Operations                           5,459    
    Payments                             2,347    
    Retail Banking                       4,095    
    Risk Management                      3,639    
    Sales                                3,120    
    Security                             2,073    
    Small Business Banking               2,643    
    Technology                           3,235    
    Training & Development               2,635    
    Treasury/Asset & Liability Mgmt      2,410    
    Wealth Management                    2,214    
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after merge 
purge are payable in full.                        
         

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