POLICE-THE LAW ENFORCEMENT MAGAZINE                 USAGE
                                                    EMAIL LINK    

    69,485  US Subscribers  $145/M                  -----------DATE----------
    28,677  Telemarketing   $145/M+$60/M            March 2009            
    26,406  Expires         $ 75/M                                           
    30,189  Email Addresses (See Email Datacard)    ---------MINIMUM---------
                                                    5,000                    
Published monthly by Bobit Business Media, Police:                           
The Law Enforcement Magazine is North America's     -------UNIT OF SALE------
leading periodical for working police officers of   N/A                      
all ranks. Each issue of Police contains                                     
thought-provoking features, law enforcement news,   ----------GENDER---------
tactical instruction, officer survival tips, as     82% Male                 
well as reviews and roundups of weapons, gear, and  7% Female                
technology.                                         Can Select               
                                                                             
Because Police is written and edited to appeal to   ----------MEDIA----------
all law enforcement officers, its readership        Controlled Circ.         
includes chiefs, commissioners, sheriffs, patrol                             
officers, tactical officers, detectives, federal    -------ADDRESSING--------
agents, school officers, corrections officers, and  4UP Cheshire          N/C
other law enforcement personnel.                    PS Labels           $15/M
                                                    Keying              $ 3/M
JOB TITLE:                                          Magtape             $25/F
  Chief/Commissioner/Sheriff             15,988     Diskette            $75/F
  Law Enforcement Officer/Deputy         24,369     E-Mail Transmission $75/F
  Director/Dept. Head                     1,644                              
  Detective/Investigator/Inspector        3,014     --------SELECTIONS-------
  Captain/Commander/Major                 1,970     State               $10/M
  Training Officer/Corporal               2,010     SCF                 $10/M
  Chairman/CEO/Pres/Owner                 1,157     ZIP                 $10/M
  Sergeant/Lieutenant                     6,966     Job Title           $15/M
  Special Agent/Federal Agency            1,183     Business Class      $15/M
  Other                                   3,578     Employee Size       $15/M
                                                    Sales Volume        $15/M
BUSINESS CLASS:                                     SIC Codes           $15/M
  Municipal                              32,973     Phones              $60/M
  County                                 20,371     Running Charges     $10/M
  Private Security                        2,587     Gender              $10/M
  Academy/School/Training Center          1,543                              
  Other                                   2,031     Sample Mailing Piece     
  State                                   4,325     Required                 
  Federal                                 2,930                              
                                                    20% Commission to        
EMPLOYEE SIZE:                                      Recognized Brokers       
    1 -  4                                3,293                              
    5 -  9                                1,255     All orders are approved  
   10 - 19                                1,265     on a reciprocal rental.  
   20 - 49                                1,579                              
   50 - 99                                  850     Orders cancelled prior to
  100+                                      990     merge are subject to a   
                                                    $50 flat cancellation fee
SALES VOLUME:                                       plus any applicable      
  $      1 - $499,999                     3,143     production charges.      
  $500,000+                               1,367     Orders cancelled after   
                                                    merge-purge are payable  
                                                    in full.                 
*Please take a look at other Bobit Business Media 
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-Security Sales Magazine                          
-F&I Management & Technology                      
-Government Fleet                                 
-Special Finance                                  
-Work Truck                                       
-Auto Trim & Restyling                            
-Campus Safety                                    
-Modern Tire Dealer                               
-Truck & SUV Performance                          
-Hotrod & Restoration                             
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