POLICE-THE LAW ENFORCEMENT MAGAZINE                 USAGE
                                                    EMAIL LINK    

    64,302  US Subscribers  $145/M                  -----------DATE----------
    33,852  Telemarketing   $145/M+$65/M            August 2011              
    16,580  Expires         $ 75/M                                           
    18,915  Email Addresses (See Email Datacard)    ---------MINIMUM---------
                                                    5,000                    
Published monthly by Bobit Business Media, Police:                           
The Law Enforcement Magazine is North America's     -------UNIT OF SALE------
leading periodical for working police officers of   N/A                      
all ranks. Each issue of Police contains                                     
thought-provoking features, law enforcement news,   ----------GENDER---------
tactical instruction, officer survival tips, as     82% Male                 
well as reviews and roundups of weapons, gear, and  7% Female                
technology.                                         Can Select               
                                                                             
Because Police is written and edited to appeal to   ----------MEDIA----------
all law enforcement officers, its readership        Controlled Circ.         
includes chiefs, commissioners, sheriffs, patrol                             
officers, tactical officers, detectives, federal    -------ADDRESSING--------
agents, school officers, corrections officers, and  4UP Cheshire          N/C
other law enforcement personnel.                    PS Labels           $15/M
                                                    Keying              $ 3/M
JOB TITLE:                                          Magtape             $25/F
  Chief/Commissioner/Sheriff             18,537     Diskette            $75/F
  Law Enforcement Officer/Deputy         20,904     E-Mail Transmission $75/F
  Director/Dept. Head                     2,000                              
  Detective/Investigator/Inspector        2,733     --------SELECTIONS-------
  Captain/Commander/Major                 2,429     State               $10/M
  Training Officer/Corporal               1,485     SCF                 $10/M
  Chairman/CEO/Pres/Owner                   969     ZIP                 $10/M
  Sergeant/Lieutenant                     6,579     Job Title           $15/M
  Special Agent/Federal Agency            1,009     Business Class      $15/M
  Other                                   3,604     Employee Size       $15/M
                                                    Sales Volume        $15/M
BUSINESS CLASS:                                     SIC Codes           $15/M
  Municipal                              30,574     Buy/Specify         $15/M
  County                                 12,899     Phones              $65/M
  State                                   4,674     Running Charges     $10/M
  Federal                                 2,814     Gender              $10/M
  Private Security                        2,316                              
  Academy/School/Training Center          1,501     Sample Mailing Piece     
  Other                                   2,615     Required                 
                                                                             
EMPLOYEE SIZE:                                      20% Commission to        
    1 -  4                                6,538     Recognized Brokers       
    5 -  9                                2,809                              
   10 - 19                                2,892     All orders are approved  
   20 - 49                                2,906     on a reciprocal rental.  
   50 - 99                                1,003                              
  100+                                    1,002     Orders cancelled prior to
                                                    merge are subject to a   
SALES VOLUME:                                       $100 flat cancellation   
  $      1 - $499                           925     fee plus any applicable  
  $500+                                   1,717     production charges.      
                                                    Orders cancelled after   
BUY/SPECIFY OR INFLUENCE:                           merge-purge are payable  
    Weapons & Accessories                10,554     in full.                 
    Personal Equipment/Uniform           10,412   
    Technology                            7,868   
    Training                              9,465   
    Vehicles                              5,807   
                                                  
                                                  
*Please take a look at other Bobit Business Media 
lists:                                            
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-School Bus Fleet Magazine                        
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-F&I Management & Technology                      
-Government Fleet                                 
-Special Finance                                  
-Work Truck                                       
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-Modern Tire Dealer                               
-Hotrod & Restoration                             
-Viet Salon                                       
                    
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