NAILS MAGAZINE                                      USAGE
                                                    EMAIL LINK    

    46,528    Subscribers     $130/M                ----------DATE---------- 
    11,943    Email Addresses (See Email Datacard)  January 2010             
                                                                             
   "ADVANCED EDUCATION FOR NAIL PROFESSIONALS"      --------MINIMUM--------- 
                                                    5,000                    
Reach business to business prospects such as nail                            
& beauty salon owners, nail technicians, students   ------UNIT OF SALE------ 
and others allied to the nail care industry.        N/A                      
NAILS MAGAZINE, published by Bobit Business Media                            
covers all types of nail care news, from new        ----------GENDER-------- 
products and equipment, to educational articles     66% Female               
and business features.                              10% Male                 
                                                    Can Select               
These loyal and highly responsive readers pay $38                            
a year for a subscription to NAILS MAGAZINE.        ---------MEDIA---------- 
These beauty professionals are interested in their  Controlled Circ./Paid    
careers, their business and themselves.  Test                                
these prospects for both business and consumer      -------ADDRESSING------- 
health/beauty aids, hair products, catalogs and     4-UP Cheshire        N/C 
publications.                                       PS Labels           $15/M
                                                    Keying              $ 3/M
BUSINESS:                                           MagTape             $25/F
    Manufacturer                        171         E-Mail              $75/F
    Beauty Supplier Distributor         485         Diskette            $75/F
    Nails-Only Salon                 21,188                                  
    Full-Service Salon Offer         13,801         ---------SELECTIONS------
    School                            1,355         State/SCF           $10/M
    Day Spa                           2,068         Zip                 $10/M
    Home-Based Salon                  1,607         Gender              $10/M
    Mobile Salon                        340         Business            $15/M
    Other                             1,320         Title               $15/M
                                                    Employee Size       $15/M
TITLE:                                              Sales Volume        $15/M
    Salon Owner                      27,101         SIC Codes           $15/M
    Salon Manager                     4,838         Run Charges         $10/M
    Nail Technician-Employee          3,046                                  
    Nail Technician-Booth             2,037         Sample Mailing Piece     
    Student                             984         Required                 
    Other                             1,624                                  
                                                    20% Commission to        
EMPLOYEE SIZE:                                      Recognized Brokers       
     1 -  4                           6,842                                  
     5 -  9                           1,720         Orders cancelled prior to
    10 - 19                           1,081         merge are subject to a   
    20 - 49                             592         $50 flat cancellation fee
    50+                                 138         plus any applicable      
                                                    production charges.      
SALES VOLUME:                                       Orders cancelled after   
    $      1 - $499,999               9,695         merge-purge are payable  
    $500,000+                           482         in full.                 
                                                  
                                                  
All orders are approved on a reciprocal rental    
                                                  
Orders cancelled prior to  merge are subject to a 
$50 flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  
                                                  
                                                  
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