20/20                                              USAGE     
                                                   EMAIL LINK    

     52,704   Subscribers   $120/M                  --------DATE-------------
     49,997   Telemarketing $120/M+$60/M            July 2010                
     20,515   Email Addresses (See Email Datacard)                           
                                                    --------MINIMUM----------
"Products, Fashion, Education, Technology."         5,000                    
                                                                             
With nearly a quarter of a century of optical       -----UNIT-OF-SALE--------
expertise, 20/20, the industry's leading            N/A                      
publication, has proven itself an invaluable                                 
source in delivering the optical industry's newest  --------GENDER-----------
technology, hottest fashion, and latest trends in   Predominantly Male       
product innovations. With a 100% written request                             
circulation, 20/20 is published 14 times a year by  --------MEDIA------------
Jobson Medical Information LLC.                     Controlled Circulation   
                                                                             
Directed toward retailers of eyewear, 20/20 is the  ------ADDRESSING---------
first optical publication to identify the universe  4Up Cheshire       N/C   
of dispensing units in the optical marketplace.     PS Labels         $15/M  
Qualified recipients include opticians,             Magtape           $35/F  
optometrists, executives at retail chain            Diskette          $75/F  
headquarters, owners, lab / wholesalers /           E-Mail Trans.     $75/F  
distributors, retail managers of optical chains     Keying            $ 3/M  
and super stores, and dispensing ophthalmologists.                           
                                                    ------SELECTIONS---------
This publication covers everything from product     State             $10/M  
and dispensing trends, advertising and promotion    SCF               $10/M  
strategies, visual merchandising, store design,     Zip               $10/M  
and retail innovators to industry personnel         Job Function      $15/M  
changes and special events designed to keep these   Purchase of Inf.  $15/M  
professionals up to date. 20/20 is the one          Locations         $15/M  
necessary guide that looks ahead at retail and      Products          $15/M  
industry trends to predict the exciting future the  Lens Process      $15/M  
eyewear industry holds.                             Number Frames     $15/M  
                                                    No. of Employees  $15/M  
JOB FUNCTION:                                       Professionals     $15/M  
 Optometrists                           22,573      Retail $ Range    $15/M  
 Dispensing Opticians                   18,477      Sales Volume      $15/M  
 Ophthalmologists                        3,758      Business          $15/M  
 Executive at Chain Headquarters           322      Phone #           $60/M  
 Optical Product Buyers at HQ              110      Run Charges       $10/M  
 Owner (not optometrists or optician)    1,834                               
 Lab Wholesaler/Distributor                640                               
 Lab/Distribution Executive                270      Sample mailing piece     
 Retail Manager (not optician)           4,363      required                 
 Regional Retail Mgr (not optician)        202                               
                                                                             
PURCHASE OF INFLUENCE:                                                       
 Frames                                 27,403      20% Commission to        
 Lenses                                 26,357      recognized brokers       
 Contact Lenses                         22,033    
 Equipment Fixtures Displays            20,292    
                                                  
SINGLE OR MULTIPLE LOCATIONS:                     
 Single Location                        40,590    
 Multiple Location                      11,955    
                                                  
SALES VOLUME:                                     
 Under $200,000                         18,487    
 $200,001 - $300,000                    12,225    
 $300,001 - $500,000                     7,413    
 $500,001 - $750,000                     4,768    
 $750,001 - $1 Million                   2,987    
 $1 MILLION OR MORE                      5,398    
                                                  
BUSINESS:                                         
 Optical Shop                           14,284    
 Optometric Practice                    22,660    
 Optometric Group Practice               3,041    
 Ophthalmologist Practice                5,249    
 Multi-Discipline Practice                 885    
 OD Affil W/ Retail Location               703    
 HMO                                       259    
 Conventional Chain                      1,881    
 Department Store                        1,083    
 Drug Store                                 32    
 Mass Merchandise/Warehouse Store          908    
 Optical Lab/Wholesale                   1,089    
 Other                                     381    
                                                  
PRODUCTS DISPENSED:                               
 RX Glasses                             31,930    
 Sunglasses                             31,455    
 Contact Lenses                         29,103    
                                                  
LENS PROCESS CAPABILITY:                          
 Finishing (Edging)                     15,172    
 Casting                                 1,236    
 Surfacing                               3,938    
                                                  
NUMBER FRAMES/SUN GLASSES:                        
 Under 300                               4,640    
 301 - 500                               6,804    
 501 - 1,000                            10,844    
 1,001 - 2,000                           4,890    
 2,001 - 3,500                           1,157    
 Over 3,500                                603    
                                                  
NUMBER OF EMPLOYEES:                              
 1 - 2                                   5,307    
 3 - 4                                   8,083    
 5 - 10                                  9,804    
 11 - 20                                 3,099    
 Over 20                                 2,558    
                                                  
PROFESSIONALS ACTIVE:                             
 Optometrist                            22,991    
 Optician                               23,830    
 Ophthalmologists                        6,835    
                                                  
RETAIL DOLLAR RANGE FOR GLASSES:                  
 Under $50                                 482    
 $51 - $100                              2,210    
 $101 - $200                            11,268    
 $201 - $300                             9,562    
 Over $300                               4,580    
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after        
merge-purge are payable in full.                  

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69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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