20/20                                              USAGE     
                                                   EMAIL LINK    

     54,577   Subscribers   $130/M                  --------DATE-------------
     51,942   Telemarketing $130/M+$65/M            September 2011           
     21,051   Email Addresses (See Email Datacard)                           
                                                    --------MINIMUM----------
"Products, Fashion, Education, Technology."         5,000                    
                                                                             
With nearly a quarter of a century of optical       -----UNIT-OF-SALE--------
expertise, 20/20, the industry's leading            N/A                      
publication, has proven itself an invaluable                                 
source in delivering the optical industry's newest  --------GENDER-----------
technology, hottest fashion, and latest trends in   Predominantly Male       
product innovations. With a 100% written request                             
circulation, 20/20 is published 14 times a year by  --------MEDIA------------
Jobson Medical Information LLC.                     Controlled Circulation   
                                                                             
Directed toward retailers of eyewear, 20/20 is the  ------ADDRESSING---------
first optical publication to identify the universe  4Up Cheshire       N/C   
of dispensing units in the optical marketplace.     PS Labels         $15/M  
Qualified recipients include opticians,             Magtape           $35/F  
optometrists, executives at retail chain            Diskette          $75/F  
headquarters, owners, lab / wholesalers /           E-Mail Trans.     $75/F  
distributors, retail managers of optical chains     Keying            $ 3/M  
and super stores, and dispensing ophthalmologists.                           
                                                    ------SELECTIONS---------
This publication covers everything from product     State             $10/M  
and dispensing trends, advertising and promotion    SCF               $10/M  
strategies, visual merchandising, store design,     Zip               $10/M  
and retail innovators to industry personnel         Job Function      $15/M  
changes and special events designed to keep these   Purchase of Inf.  $15/M  
professionals up to date. 20/20 is the one          Locations         $15/M  
necessary guide that looks ahead at retail and      Products          $15/M  
industry trends to predict the exciting future the  Lens Process      $15/M  
eyewear industry holds.                             Number Frames     $15/M  
                                                    No. of Employees  $15/M  
JOB FUNCTION:                                       Professionals     $15/M  
 Optometrists                           23,879      Retail $ Range    $15/M  
 Dispensing Opticians                   18,562      Sales Volume      $15/M  
 Ophthalmologists                        3,588      Business          $15/M  
 Executive at Chain Headquarters           414      Phone #           $65/M  
 Optical Product Buyers at HQ              104      Run Charges       $10/M  
 Owner (not optometrists or optician)    2,183                               
 Lab Wholesaler/Distributor                555                               
 Lab/Distribution Executive                267      Sample mailing piece     
 Retail Manager (not optician)           4,405      required                 
 Regional Retail Mgr (not optician)        287                               
                                                                             
PURCHASE OF INFLUENCE:                                                       
 Frames                                 26,299      20% Commission to        
 Lenses                                 25,208      recognized brokers       
 Contact Lenses                         20,586    
Equipment Fixtures Displays            19,421    
                                                  
SINGLE OR MULTIPLE LOCATIONS:                     
 Single Location                        41,726    
 Multiple Location                      12,240    
                                                  
SALES VOLUME:                                     
 Under $200,000                         19,315    
 $200,001 - $300,000                     6,532    
 $300,001 - $500,000                    10,445    
 $500,001 - $750,000                     5,613    
 $750,001 - $1 Million                   2,867    
 $1 MILLION OR MORE                      5,068    
                                                  
BUSINESS:                                         
 Optical Shop                           12,527    
 Optometric Practice                    24,661    
 Optometric Group Practice               3,592    
 Ophthalmologist Practice                5,708    
 Multi-Discipline Practice               1,347    
 OD Affil W/ Retail Location               669    
 HMO                                       244    
 Conventional Chain                      2,077    
 Department Store                          947    
 Drug Store                                 20    
 Mass Merchandise/Warehouse Store          957    
 Optical Lab/Wholesale                   1,018    
 Other                                     405    
                                                  
PRODUCTS DISPENSED:                               
 RX Glasses                             30,323    
 Sunglasses                             29,846    
 Contact Lenses                         27,702    
                                                  
LENS PROCESS CAPABILITY:                          
 Finishing (Edging)                     14,207    
 Casting                                 1,076    
 Surfacing                               3,524    
                                                  
NUMBER FRAMES/SUN GLASSES:                        
 Under 300                               4,468    
 301 - 500                               6,615    
 501 - 1,000                            10,571    
 1,001 - 2,000                           4,799    
 2,001 - 3,500                           1,101    
 Over 3,500                                605    
                                                  
NUMBER OF EMPLOYEES:                              
 1 - 2                                   5,086    
 3 - 4                                   7,808    
 5 - 10                                  9,696    
 11 - 20                                 3,091    
 Over 20                                 2,435    
                                                  
PROFESSIONALS ACTIVE:                             
 Optometrist                            22,520    
 Optician                               23,050    
 Ophthalmologists                        5,892    
                                                  
RETAIL DOLLAR RANGE FOR GLASSES:                  
 Under $50                                 471    
 $51 - $100                              2,037    
 $101 - $200                            11,031    
 $201 - $300                             9,107    
 Over $300                               4,605    
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$100 flat cancellation fee plus any applicable    
production charges. Orders cancelled after        
merge-purge are payable in full.                  

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69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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