20/20                                              USAGE     
                                                   EMAIL LINK    

     49,143   Subscribers   $120/M                  --------DATE-------------
     17,282   Email Addresses (See Email Datacard)  June 2009            
                                                                             
"Products, Fashion, Education, Technology."         --------MINIMUM----------
                                                    5,000                    
With nearly a quarter of a century of optical                                
expertise, 20/20, the industry's leading            -----UNIT-OF-SALE--------
publication, has proven itself an invaluable        N/A                      
source in delivering the optical industry's newest                           
technology, hottest fashion, and latest trends in   --------GENDER-----------
product innovations. With a 100% written request    Predominantly Male       
circulation, 20/20 is published 14 times a year by                           
Jobson Medical Information LLC.                     --------MEDIA------------
                                                    Controlled Circulation   
Directed toward retailers of eyewear, 20/20 is the                           
first optical publication to identify the universe  ------ADDRESSING---------
of dispensing units in the optical marketplace.     4Up Cheshire       N/C   
Qualified recipients include opticians,             PS Labels         $15/M  
optometrists, executives at retail chain            Magtape           $35/F  
headquarters, owners, lab / wholesalers /           Diskette          $75/F  
distributors, retail managers of optical chains     E-Mail Trans.     $75/F  
and super stores, and dispensing ophthalmologists.  Keying            $ 3/M  
                                                                             
This publication covers everything from product     ------SELECTIONS---------
and dispensing trends, advertising and promotion    State             $10/M  
strategies, visual merchandising, store design,     SCF               $10/M  
and retail innovators to industry personnel         Zip               $10/M  
changes and special events designed to keep these   Business Activity $15/M  
professionals up to date. 20/20 is the one          Sales Volume      $15/M  
necessary guide that looks ahead at retail and      Business          $15/M  
industry trends to predict the exciting future the  Phone #           $60/M  
eyewear industry holds.                             Run Charges       $10/M  
                                                                             
BUSINESS ACTIVITY:                                                           
 Optometrists                           21,606                               
 Dispensing Opticians                   18,835      Sample mailing piece     
 Ophthalmologists                        3,268      required                 
 Executive at Chain Headquarters           419                               
 Optical Product Buyers at HQ              201                               
 Owner (not optometrists or optician)    1,483                               
 Lab Wholesaler/Distributor                777      20% Commission to        
 Lab/Distribution Executive                313      recognized brokers       
 Retail Manager (not optician)           1,910    
 Regional Retail Mgr (not optician)      1,169    
                                                  
                                                  
SALES VOLUME:                                     
 Under $200,000                         15,235    
 $200,001 - $300,000                     7,936    
 $300,001 - $500,000                     8,624    
 $500,001 - $750,000                     6,782    
 $750,001 - $1 Million                   4,434    
 $1 MILLION OR MORE                      5,853    
                                                  
BUSINESS:                                         
 Optical Shop                           13,477    
 Optometric Practice                    19,425    
 Optometric Group Practice               3,670    
 Ophthalmologist Practice                5,672    
 Multi-Discipline Practice               1,096    
 OD Affil W/ Retail Location               785    
 HMO                                       267    
 Conventional Chain                      1,897    
 Department Store                        1,013    
 Drug Store                                 18    
 Mass Merchandise/Warehouse Store          802    
 Optical Lab/Wholesale                   1,260    
 Other                                     451    
                                                  
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after        
merge-purge are payable in full.                  
                  


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