SMALL BUSINESS PRODUCT BUYERS FROM BABCOX           USAGE     
PUBLISHING                                          EMAIL LINK    

 287,727   Decision Makers    $120/M                ----------DATE-----------
 286,674   Telemarketing      $120/M+$60/M          February 2008            
  75,868   Email Addresses    (See Email Datacard)                           
                                                    ------MINIMUM ORDER------
Formerly Babcox Small Business Decision Makers      5,000                    
Database.                                                                    
                                                    ------UNIT OF SALE-------
"Integrated Communication Services for the          N/A                      
Automotive Aftermarket"                                                      
                                                    ---------GENDER----------
Reach over 200,000 owners of Independent            Can Select               
Automotive Repair Facilities (bodyshops, tire                                
dealerships, engine building/rebuilding and         ----------MEDIA----------
import, underhood and undercar facilities).         100% Controlled Circ.    
                                                                             
The SMALL BUSINESS PRODUCT BUYERS FROM BABCOX       --------ADDRESSING-------
PUBLISING is comprised of subscribers from the      4Up Cheshire         N/C 
following publications:                             PS Labels          $15/M 
                                                    Magtape            $25/F 
BODYSHOP BUSINESS is the largest publication in     Diskette           $75/F 
the automotive aftermarket and is read by key       Email Transmission $75/F 
personnel in the collision repair market--the ones  Keying             $ 3/M 
with buying authority. These owners and managers                             
are directly involved with the day-to-day           --------SELECTIONS-------
challenges of running their businesses.             State              $10/M 
                                                    SCF                $10/M 
BRAKE & FRONT END readers are auto repair shop      Zip                $10/M 
owners and professional mechanics who specialize    Telephone Numbers  $60/M 
in undercar service and repair.                     Gender             $10/M 
                                                    Job Title          $15/M 
COUNTERMAN is read by auto parts store owners,      Employee Size      $15/M 
presidents, vice presidents, managers and           Sales Volume       $15/M 
purchasing managers across the country who buy and  SIC Codes          $15/M 
sell automobile parts, services and equipment;      Run Charges        $10/M 
while building brand awareness, preference and                               
loyalty among their professional technicians.                                
                                                    Sample Mailing Piece     
ENGINE BUILDER is the only monthly magazine         Required                 
serving the engine and small parts automobile                                
rebuilding industry, reaching the independent       20% Commission to        
"hands-on" businessmen who provide rebuilt          Recognized Brokers       
automotive parts and engines to the industry and  
direct to the public.                             
                                                  
FLEET EQUIPMENT is edited for fleet equipment,    
buyers and specifiers who are directly responsible
for the specification and purchase of new trucks, 
trailers, truck components, shop equipment and    
replacement parts for truck fleets and management 
of the maintenance.                        

IMPORTCAR is the complete automobile import       
service magazine, providing the latest information
in new product developments, trade policy         
decisions, retail sales tips, and business        
information -- valuable information for those in  
this specialized market.                          
                                                  
TIREREVIEW is written for the presidents, owners  
and managers of independent automotive tire       
dealerships and auto service centers, keeping them
abreast of developments within the tire industry  
and for help with the day-to-day challenges of    
running their growing businesses.                 
                                                  
UNDERHOOD SERVICE magazine is designed to provide 
readers the most current underhood technical      
information available on the diagnosis, repair and
merchandising of major underhood systems for the  
automotive industry.                              
                                                  
The BABCOX SMALL BUSINESS DECISION MAKERS DATABASE
consists of subscribers to the various Babcox     
automotive business magazines. These are all top  
management personnel from the automotive sales,   
service and repair industry who are independent   
businessmen, owners, entrepreneurs, presidents,   
top officers and managers in their companies.     
                                                  
* Telemarketing allowed on a case by case basis * 
                                                  
Subscriber Profile:                               
   93.4% Are owners, managers, or company officers
   50% Have household income of $60,000+          
   60% Have attended or graduated from college    
   80% Own a light truck/sport utility vehicle    
   24% Own a motorcycle                           
   60% Maintain their own vehicle                 
   60% Perform their own home repair              
   76% Own a cell phone                           
   75% Own a personal computer                    
   56% Own firearms                               
   61% Have an involvement in motorsports         
   33% Participated in hunting/shooting,          
          fishing, boating/sailing, golf or casino
          gambling in the past year.              
    $3,554 average value of hand tools at         
      home; $3,070 power tools                    
                                                  
JOB TITLE:                                        
    Owner                             159,986     
    Manager, Supervisor, Foreman       36,655     
                                                  
EMPLOYEE SIZE:                                    
    1-4                                30,665     
    5-9                                14,495     
    10-19                              10,459     
    20-49                               9,201     
    50-99                               3,956     
    100+                                3,833     
                                                  
SALES VOLUME:                                     
    $1-$499,999                        34,949     
    $500,000-$999,999                   8,031     
    $1,000,000-$2,499,999               7,997     
    $2,500,000-$4,999,999               4,159     
    $5,000,000-$9,999,999               3,039     
    $10,000,000-$99,999,999             5,062     
    $100,000,000+                         931     
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 flat cancellation fee plus any applicable     
production charges. Orders cancelled after        
merge-purge are payable in full.                  


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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