INSTITUTIONAL INVESTOR MAGAZINE                     USAGE   
                                                    EMAIL LINK 

 52,645  Active U.S. Subscribers     $185/M         -----------DATE----------
 51,140  Telemarketing               $185/M+$65/M   December 2009            
  2,911  Active Canadian Subs        $625/F                                  
  6,337  Active International Subs   $200/M         ----MINIMUM-ORDER------- 
 17,409  Email Addresses     (See Email Datacard)   5,000 - US/Intl          
                                                    Full File - Can          
"Financial Journalism's Voice of Authority"                                  
                                                    -----UNIT-OF-SALE--------
Institutional Investor magazine provides            $445                     
world-class coverage of the major issues and                                 
personalities impacting the world of business and   --------GENDER-----------
finance.                                            Predominantly Male       
                                                    85% Male                 
It is edited for financial and investment           15% Female               
professionals, executives in corporations,                                   
financial institutions and government.  30% are in  --------MEDIA------------
the top executive and management positions of       100% Direct Response     
their organizations.                                                         
                                                    --------ADDRESSING-------
Institutional Investor reports on and examines      4Up Cheshire         N/C 
trends in investments and finance, including how    PS Labels           $15/M
money is invested professionally, performance       MagTape             $25/F
measurement, investment research, legislation,      Diskette            $75/F
regulation, corporate finance and investment        E-Mail Transmission $75/F
banking.                                            Keying              $ 3/M
                                                                             
Statlistics is also offering lead-generation        --------SELECTIONS------ 
opportunities on this file.  Please contact us      State               $10/M
today for more information, including pricing,      SCF                 $10/M
availability, or to submit clearances.   This is    Zip                 $10/M
another great way to prospect to these dynamic,     Telemarketing       $65/M
responsive subscribers.                             Industry            $15/M
                                                    Title               $15/M
Demographics:                                       Area of Responsible $15/M
--median age 49                                     Employee Size       $15/M
--ave. household income  $619,200                   Sales Volume        $15/M
--ave. net worth  $3,356,000                        SIC Codes           $15/M
--ave. value of personal investments $2,745,000     Run Charges         $10/M
--employed by corporations with ave. gross sales                             
  of $8.1 Billion                                                            
                                                    Sample mailing piece     
50% of these executives are involved with           required                 
administering their corporate pension funds and                              
401(k) strategies. In addition, 70% of II           20% Commission to        
subscribers are involved in recommending and or     recognized brokers       
purchasing investment & financial services for    
their organizations; including computer hardware, 
software, banking/professional services, money    
management services, travel services and so much  
more.                                             

INDUSTRY:                                         
  Corporations                             8,598  
  Commercial Bank or Trust Company         4,102  
  Independent Investment Advisory Firm     3,896  
  Investment Bank, Securities Brokerage           
        Firm                               4,014  
  National Government                      2,078  
  Insurance Company                        1,273  
  Investment Capital/Asset Mgmt. Company   6,718  
  Technology                               1,815  
  Real Estate (MGMT Co./Developer/Broker)  1,718  
  Educational Institution or Endowment     1,243  
  Hospital                                   992  
  Utility                                  1,328  
  Non-Profit Organization                  1,412  
  Credit/Finance Company                   1,286  
  Private Equity Firms                     1,288  
  Hedge Fund                               4,129  
  Securities Brokerage                     2,872  
                                                  
JOB TITLE:                                        
  CEO/Chairman/President                   9,602  
  Sr. VP/Executive VP/VP                   8,999  
  Finance Dir/CFO/VP of Finance            3,635  
  Pension Fund Manager/Admin.                719  
  Fund Manager/Portfolio Manager           1,254  
  Research Analyst                         3,598  
  Director                                 3,446  
  Investment Advisor                       1,017  
  Owner Partner                            2,749  
  Managing Director                        5,761  
  Treasurer                                1,179  
  Controller                                 826  
  Chief Operating Officer                    862  
  Branch Manager                             754  
  Executive Director                         896  
                                                  
AREA OF RESPONSIBILITY:                           
  Arbitrage                                  894  
  Asset Allocation                         2,621  
  Asset Backed Securities                    868  
  Bonds                                    1,213  
  Capital Markets                          1,717  
  Cash Management                          5,135  
  Commercial Paper                           368  
  Commodities                                363  
  Corporate Finance                        7,433  
  Corporate Lending/Banking                  509  
  Correspondent Banking                      210  
  Derivative Products                        606  
  Equities                                 6,579  
  Financial Futures/Options                  716  
  Fixed Income                             2,416  
  International Finance                      341  
  Investor Relations                       3,908  
  Loan Syndication                           231  
  Marketing/New Business                   5,049  
  Mergers & Acquisitions                     587  
  MIS/Data Processing                        224  
  Investment/Unit Trust, Mutual Funds      2,908  
  New Issues                                 233  
  Private Banking                            588  
  Private Placements                         507  
  Project Finance                            362  
  Public Finance                             361  
  Real Estate Investment                     768  
  Risk Management                          5,468  
  Strategic Planning and Development       6,692  
  Treasury                                 3,161  
  Trust Corporate & Personnel              1,504  
  Underwriting                               169  
  Venture Capital                            437  
  Employee Benefits/Human Resource         3,512  
  Commercial Banking                         360  
  Eurobonds                                  109  
  Securities                               1,025  
  Asset/Liability Management                 324  
  Emerging Markets                           512  
  Other                                    4,805  
                                                  
EMPLOYEE SIZE:                                    
      1 -   4                              1,902  
      5 -   9                                726  
     10 -  19                                665  
     20 -  49                                893  
     50 -  99                                635  
    100 - 249                                769  
    250 - 499                                464  
    500 - 999                                331  
  1,000 +                                    462  
                                                  
SALES VOLUME:                                     
  Under 500,000                            1,532  
  $500,000 - $999,999                        483  
  $1,000,000 - $2,499,999                    532  
  $2,500,000 - $4,999,999                    354  
  $5,000,000 - $9,999,999                    313  
  $10,000,000 - $99,999,999                1,109  
  $100,000,000 - $499,999,999                793  
  $500,000,000 - $999,999,999                239  
  $1,000,000,000 +                           570  
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 Flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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