INSTITUTIONAL INVESTOR MAGAZINE                     USAGE   
                                                    EMAIL LINK 

 65,725  Active U.S. Subscribers     $185/M         -----------DATE----------
 64,215  Telemarketing               $185/M+$65/M   May 2008                 
  2,498  Active Canadian Subs        $550/F                                  
  6,559  Active International Subs   $200/M         ----MINIMUM-ORDER------- 
 33,270  Email Addresses     (See Email Datacard)   5,000 - US/Intl          
                                                    Full File - Can          
"Financial Journalism's Voice of Authority"                                  
                                                    -----UNIT-OF-SALE--------
Institutional Investor magazine provides            $445                     
world-class coverage of the major issues and                                 
personalities impacting the world of business and   --------GENDER-----------
finance.                                            Predominantly Male       
                                                    85% Male                 
It is edited for financial and investment           15% Female               
professionals, executives in corporations,                                   
financial institutions and government.  30% are in  --------MEDIA------------
the top executive and management positions of       100% Direct Response     
their organizations.                                                         
                                                    --------ADDRESSING-------
Institutional Investor reports on and examines      4Up Cheshire         N/C 
trends in investments and finance, including how    PS Labels           $15/M
money is invested professionally, performance       MagTape             $25/F
measurement, investment research, legislation,      Diskette            $75/F
regulation, corporate finance and investment        E-Mail Transmission $75/F
banking.                                            Keying              $ 3/M
                                                                             
Demographics:                                       --------SELECTIONS------ 
--median age 49                                     State               $10/M
--ave. household income  $619,200                   SCF                 $10/M
--ave. net worth  $3,356,000                        Zip                 $10/M
--ave. value of personal investments $2,745,000     Telemarketing       $65/M
--employed by corporations with ave. gross sales    Industry            $15/M
  of $8.1 Billion                                   Title               $15/M
                                                    Area of Responsible $15/M
50% of these executives are involved with           Employee Size       $15/M
administering their corporate pension funds and     Sales Volume        $15/M
401(k) strategies. In addition, 70% of II           SIC Codes           $15/M
subscribers are involved in recommending and or     Run Charges         $10/M
purchasing investment & financial services for                               
their organizations; including computer hardware,                            
software, banking/professional services, money      Sample mailing piece     
management services, travel services and so much    required                 
more.                                                                        
                                                    20% Commission to        
INDUSTRY:                                           recognized brokers       
  Corporations                            11,764  
  Investment Banks/Secur. Brokerage Firm   5,801  
  Commercial Banks                         7,167  
  Independent Investment Advisory Firm     3,762  
  Securities Brokerage Firms               2,677  
  National Government                      2,054  
  Insurance Company                        1,336  
  Investment Capital/Asset Mgmt. Company   4,699  
  Technology                               1,419  
  Real Estate (MGMT Co./Developer/Broker)  1,858  
  Educational Institution or Endowment     1,179  
  Hospital                                 1,622  
  Utility                                  1,191  
  Non-Profit Organization                    812  
  Credit/Finance Company                   2,154  
                                                  
JOB TITLE:                                        
  CEO/Chairman/President                  11,964  
  Sr. VP/Executive VP/VP                  11,441  
  Finance Dir/CFO/VP of Finance            4,418  
  Pension Fund Manager/Admin.                815  
  Fund Manager/Portfolio Manager             945  
  Research Analyst/Director                4,409  
  Investment Advisor                         957  
  Owner Partner                            2,457  
  Managing Director                        6,609  
  Treasurer                                1,103  
  Controller                                 966  
  Director                                 2,041  
  Chief Operating Officer                  1,091  
                                                  
AREA OF RESPONSIBILITY:                           
  Arbitrage                                  406  
  Asset Allocation                         1,951  
  Asset Backed Securities                    579  
  Bonds                                      451  
  Capital Markets                          1,456  
  Cash Management                          8,109  
  Commercial Paper                           312  
  Commodities                                226  
  Corporate Finance                       10,453  
  Corporate Lending/Banking                  661  
  Correspondent Banking                      216  
  Derivative Products                        605  
  Equities                                 4,266  
  Financial Futures/Options                  658  
  Fixed Income                             2,009  
  International Finance                      312  
  Investor Relations                       5,549  
  Loan Syndication                           339  
  Marketing/New Business                   5,669  
  Mergers & Acquisitions                     523  
  MIS/Data Processing                        202  
  Investment/Unit Trust, Mutual Funds      2,610  
  New Issues                                 202  
  Private Banking                            627  
  Private Placements                         559  
  Project Finance                            487  
  Public Finance                             460  
  Real Estate Investment                     907  
  Risk Management                          7,658  
  Strategic Planning and Development      12,178  
  Treasury                                 4,083  
  Trust Corporate & Personnel              2,139  
  Underwriting                               192  
  Venture Capital                            416  
  Employee Benefits/Human Resource         5,230  
  Commercial Banking                         677  
  Eurobonds                                  126  
  Securities                               1,184  
  Asset/Liability Management                 313  
  Emerging Markets                           463  
  Other                                    2,347  
                                                  
EMPLOYEE SIZE:                                    
      1 -   4                              6,492  
      5 -   9                              2,870  
     10 -  19                              2,829  
     20 -  49                              3,334  
     50 -  99                              2,306  
    100 - 249                              2,961  
    250 - 499                              1,678  
    500 - 999                              1,219  
  1,000 +                                  1,700  
                                                  
SALES VOLUME:                                     
  Under 500,000                            5,133  
  $500,000 - $999,999                      1,610  
  $1,000,000 - $2,499,999                  1,806  
  $2,500,000 - $4,999,999                  1,239  
  $5,000,000 - $9,999,999                  1,177  
  $10,000,000 - $99,999,999                4,005  
  $100,000,000 - $499,999,999              2,804  
  $500,000,000 - $999,999,999                932  
  $1,000,000,000 +                         2,573  
                                                  
                                                  
All orders are approved on a reciprocal rental.   
                                                  
Orders cancelled prior to merge are subject to a  
$50 Flat cancellation fee plus any applicable     
production charges.  Orders cancelled after       
merge-purge are payable in full.                  

Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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