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INSTITUTIONAL INVESTOR MAGAZINE USAGE EMAIL LINK 65,725 Active U.S. Subscribers $185/M -----------DATE---------- 64,215 Telemarketing $185/M+$65/M May 2008 2,498 Active Canadian Subs $550/F 6,559 Active International Subs $200/M ----MINIMUM-ORDER------- 33,270 Email Addresses (See Email Datacard) 5,000 - US/Intl Full File - Can "Financial Journalism's Voice of Authority" -----UNIT-OF-SALE-------- Institutional Investor magazine provides $445 world-class coverage of the major issues and personalities impacting the world of business and --------GENDER----------- finance. Predominantly Male 85% Male It is edited for financial and investment 15% Female professionals, executives in corporations, financial institutions and government. 30% are in --------MEDIA------------ the top executive and management positions of 100% Direct Response their organizations. --------ADDRESSING------- Institutional Investor reports on and examines 4Up Cheshire N/C trends in investments and finance, including how PS Labels $15/M money is invested professionally, performance MagTape $25/F measurement, investment research, legislation, Diskette $75/F regulation, corporate finance and investment E-Mail Transmission $75/F banking. Keying $ 3/M Demographics: --------SELECTIONS------ --median age 49 State $10/M --ave. household income $619,200 SCF $10/M --ave. net worth $3,356,000 Zip $10/M --ave. value of personal investments $2,745,000 Telemarketing $65/M --employed by corporations with ave. gross sales Industry $15/M of $8.1 Billion Title $15/M Area of Responsible $15/M 50% of these executives are involved with Employee Size $15/M administering their corporate pension funds and Sales Volume $15/M 401(k) strategies. In addition, 70% of II SIC Codes $15/M subscribers are involved in recommending and or Run Charges $10/M purchasing investment & financial services for their organizations; including computer hardware, software, banking/professional services, money Sample mailing piece management services, travel services and so much required more. 20% Commission to INDUSTRY: recognized brokers Corporations 11,764 Investment Banks/Secur. Brokerage Firm 5,801 Commercial Banks 7,167 Independent Investment Advisory Firm 3,762 Securities Brokerage Firms 2,677 National Government 2,054 Insurance Company 1,336 Investment Capital/Asset Mgmt. Company 4,699 Technology 1,419 Real Estate (MGMT Co./Developer/Broker) 1,858 Educational Institution or Endowment 1,179 Hospital 1,622 Utility 1,191 Non-Profit Organization 812 Credit/Finance Company 2,154 JOB TITLE: CEO/Chairman/President 11,964 Sr. VP/Executive VP/VP 11,441 Finance Dir/CFO/VP of Finance 4,418 Pension Fund Manager/Admin. 815 Fund Manager/Portfolio Manager 945 Research Analyst/Director 4,409 Investment Advisor 957 Owner Partner 2,457 Managing Director 6,609 Treasurer 1,103 Controller 966 Director 2,041 Chief Operating Officer 1,091 AREA OF RESPONSIBILITY: Arbitrage 406 Asset Allocation 1,951 Asset Backed Securities 579 Bonds 451 Capital Markets 1,456 Cash Management 8,109 Commercial Paper 312 Commodities 226 Corporate Finance 10,453 Corporate Lending/Banking 661 Correspondent Banking 216 Derivative Products 605 Equities 4,266 Financial Futures/Options 658 Fixed Income 2,009 International Finance 312 Investor Relations 5,549 Loan Syndication 339 Marketing/New Business 5,669 Mergers & Acquisitions 523 MIS/Data Processing 202 Investment/Unit Trust, Mutual Funds 2,610 New Issues 202 Private Banking 627 Private Placements 559 Project Finance 487 Public Finance 460 Real Estate Investment 907 Risk Management 7,658 Strategic Planning and Development 12,178 Treasury 4,083 Trust Corporate & Personnel 2,139 Underwriting 192 Venture Capital 416 Employee Benefits/Human Resource 5,230 Commercial Banking 677 Eurobonds 126 Securities 1,184 Asset/Liability Management 313 Emerging Markets 463 Other 2,347 EMPLOYEE SIZE: 1 - 4 6,492 5 - 9 2,870 10 - 19 2,829 20 - 49 3,334 50 - 99 2,306 100 - 249 2,961 250 - 499 1,678 500 - 999 1,219 1,000 + 1,700 SALES VOLUME: Under 500,000 5,133 $500,000 - $999,999 1,610 $1,000,000 - $2,499,999 1,806 $2,500,000 - $4,999,999 1,239 $5,000,000 - $9,999,999 1,177 $10,000,000 - $99,999,999 4,005 $100,000,000 - $499,999,999 2,804 $500,000,000 - $999,999,999 932 $1,000,000,000 + 2,573 All orders are approved on a reciprocal rental. Orders cancelled prior to merge are subject to a $50 Flat cancellation fee plus any applicable production charges. Orders cancelled after merge-purge are payable in full. Contact Statlistics List Management for More Information 69 Kenosia Avenue Danbury, CT 06810 Phone: 203-778-8700 Fax: 203-778-4839 |
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