MODERN TIRE DEALER                                  
                                                    EMAIL LINK    

     42,232   Subscribers     $130/M                ----------DATE-----------
     11,907   Email Addresses (See Email Datacard)  July 2011                
                                                                             
Modern Tire Dealer, published monthly by Bobit      -----MINIMUM ORDER-------
Business Media, is edited for independent tire      5,000                    
dealers involved in wholesale/retail tire sales,                             
retreading and automotive service and repair.       ------UNIT OF SALE-------
                                                    N/A                      
These business executives look to Modern Tire                                
Dealer for up to date information and trends in     --------GENDER-----------
the tire industry, including marketing analysis,    Can Select               
business trends, merchandising, and sales methods.                           
Modern Tire Dealer also has regular how-to          ----------MEDIA----------
features in automotive services such as wheel       Controlled Circulation   
alignment, suspension work, batteries, tune-ups,                             
exhaust work, shock & struts and oil & lube.        --------ADDRESSING-------
                                                    4UP Cheshire         N/C 
Modern Tire Dealer subscribers are top level        PS Labels           $15/M
business executives who are buyers of services &    MagTape             $25/F
products for their companies.                       Diskette            $75/F
                                                    E-Mail Transmission $75/F
This list is a great list for any business to                                
business mailer as well as some consumer offers.    --------SELECTIONS-------
                                                    State/SCF/Zip       $10/M
JOB TITLE:                                          Job Title           $15/M
    President/Owner/Corp Officer         25,333     Business            $15/M
    Manager/Asst. Manager/Sales Mgr.     19,611     Employee Size       $15/M
    Other                                   229     Sales Volume        $15/M
                                                    SIC Codes           $15/M
BUSINESS:                                           Run Charges         $10/M
    Single Unit Dealership               41,663     Gender              $10/M
    Headquarters of multi-unit dealership   678                              
    Truck/Trailer Service Center            652     Sample mailing piece     
    Branch location Multi-unit dealership 1,009     required                 
    Other                                   995                              
                                                    20% commission to        
EMPLOYEE SIZE:                                      recognized broker        
    1-4                                  12,620                              
    5-9                                   9,971     All orders are approved  
    10-19                                 6,304     on a reciprocal rental.  
    20-49                                 2,099                              
    50+                                     683     Orders cancelled prior to
                                                    merge are subject to a   
SALES VOLUME:                                       $100 flat cancellation   
    $1-$499,999                           7,587     fee plus any applicable  
    $500,000-$999,999                     6,393     production charges.      
    $1,000,000-$2,499,999                10,763     Orders cancelled after   
    $2,500,000+                           6,506     merge-purge are payable  
                                                    in full.                 

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