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AUTOWEEK LIFESTYLE ENHANCED SUBSCRIBERS
USAGE
127,773 Active Subscribers $105/M -----------DATE----------
132,591 Male Subscribers $105/M+$10/M May 2012
6,698 Female Subscribers $105/M+$10/M
Fundraising Rate $ 85/M -------MINIMUM ORDER-----
5,000
The Autoweek subscriber file has been enhanced
with lifestyle demographic information making -------UNIT OF SALE------
it the direct marketing industry's only $29.95 Year
automotive enthusiast publication with this
level of personal self-reported and public -----------MEDIA---------
information. Direct Response
Autoweek magazine is one of nearly 30 titles --------ADDRESSING-------
published by Crain Communications, Inc. Autoweek 4UP Cheshire N/C
provides its readers with information covering PS Labels $15/M
trends, features, sports, passion and emotion - Magtape $25/F
everything that makes up the automotive lifestyle. Diskette $75/F
E-Mail Transmission $75/F
Autoweek is the only car magazine delivered every Keying $ 3/M
other week with over 50 years of experience.
Autoweek tests new vehicles, reports the latest --------SELECTIONS-------
car new and trends, covers auto racing in all State $10/M
forms and delivers breaking news with passion and SCF $10/M
emotion. It is a must-read for the true Zip $10/M
automotive enthusiast. Gender $10/M
Area of Interest $15/M
Demographics: Age $15/M
Median Age 40 Income $15/M
90% Own their own Home Source $10/M
86.5% Have a College Education Run Charges $10/M
Average of 3.1 Vehicles Owned
Average household income $229,300
Sample Mailing Piece
AREA OF INTEREST: Required
Age 40,053
Book Buyers 12,191 20% Commission to
Income 43,244 Recognized Brokers
Presence of Children 6,378
Credit Card Users 51,261
Home Owner 33,312
Hobbies 3,088
Donations 31,011
Mail Order Buyer 58,512
Women's Apparel 14,789
Men's Apparel 20,446
Electronics 15,047
Automotive 7,851
Health & Beauty 8,251
Sports & Leisure 10,801
Camping/Hiking 3,224
Home & Garden 18,173
Health & Fitness 5,061
SUBSCRIPTIONS:
Women's Interest 12,671
Men's Interest 37,145
News/Financial 13,080
Sports 7,421
Home & Garden 23,048
Food & Cooking 21,237
Travel 6,339
Families with Children 3,902
Do It Yourself Magazine 18,107
INCOME:
$1K - $14K 593
$15K - $24K 1,028
$25K - $34K 1,447
$35K - $49K 4,639
$50K - $74K 9,892
$75K - $99K 9,083
$100K - $124K 9,256
$125K+ 7,306
SUBSCRIBERS BY AGE:
Age 18 - 25 113
Age 26 - 45 5,301
Age 46 - 64 21,587
Age 65 - 86 13,051
All orders are approved on a reciprocal rental.
Orders cancelled prior to merge are subject to a
$100 flat cancellation fee plus any applicable
production charges. Orders cancelled after merge
purge are payable in full.
Contact Statlistics List Management for More Information
69 Kenosia Avenue Danbury, CT 06810 Phone: 203-778-8700 Fax: 203-778-4839
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