WOMEN'S ADVENTURE                                               

        5,185   Subscribers     $100/M              -----------DATE----------
                                                    November 2008             
"The Magazine for Women Who Thrive in the Wild"                              
                                                    -------MINIMUM ORDER-----
Women's Adventure Magazine is a publication         5,000                    
that embodies today's athletic and outdoor woman.                            
Subscribers are hikers, bikers, swimmers, and       -------UNIT OF SALE------
more who travel and are buyers of gear, apparel,    $17.95 Year              
natural products, and in the market for travel                               
services.                                           -----------MEDIA---------
                                                    Direct Mail              
Their focus is on an active and healthy                                      
independent lifestyle that is the essence of        --------ADDRESSING-------
today's modern woman.                               4UP Cheshire          N/C
                                                    PS Labels           $15/M
DEMOGRAPHICS:                                       Magtape             $25/F
    Average Age         34                          Diskette            $75/F
    Average HHI         $76,000                     E-Mail Transmission $75/F
    Married             65%                         Keying              $ 3/M
    College Educated    90%                                                  
                                                    --------SELECTIONS-------
                                                    State               $10/M
All orders are approved on a reciprocal rental.     SCF                 $10/M
                                                    Zip                 $10/M
Orders cancelled prior to merge are subject to a    Gender              $10/M
$50 flat cancellation fee plus any applicable       Run Charges         $10/M
production charges.  Orders cancelled after merge                            
purge are payable in full.                                                   
                                                    Sample Mailing Piece     
                                                    Required                 
                                                                             
                                                    20% Commission to        
                                                    Recognized Brokers       
  

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