CARDIAC DIRECTIONS INSERT PROGRAM                   
FROM DIALOGUE COMPANY                               
                                                        
    600,000   Inserts Annually     $50/M            ----------DATE-----------
                                                    November 2008                
Reach cardiac patients immediately after                                     
diagnosis/treatment.  This program is designed to   -------MINIMUM ORDER-----
aid patient's achievement of various lifestyle      50,000 pieces            
changes such as risk factor modification.  Cardiac                           
Directions reaches patients following an event or   -------UNIT OF SALE------
surgery as they begin their formalized education    N/A                      
process of learning how to improve their diet,                               
exercise and overall lifestyle at over 1,700        ----------GENDER---------
participating hospitals nationwide.                 56% Male                 
                                                    44% Female               
Demographics:                                                                
                                                    ---------MEDIA-----------
     Average Age:                      65           Hand Delivered           
     Household Income:            $38,000                                    
     Attended/Graduated College:      64%           ------MAXIMUM SIZE-------
     Married:                         72%           5-1/2" X 8-1/2"          
     Homeowners:                      86%                                    
                                                    Inq. re Oversize Charge  
Projected Schedule:                                                          
                                                    ------MAXIMUM WEIGHT-----
    Start of Distribution  2/09 - 150,000           .25 Ounces               
    Start of Distribution  4/09 - 150,000                                    
    Start of Distribution  7/09 - 150,000           Inq. re Overweight Charge
    Start of Distribution 10/09 - 150,000                                    
                                                    -----MAXIMUM # INSERTS---
Ideal Audience for: Health Related Nutrition,       8 Pieces                 
Insurance, Subscription, Self Improvement, Fitness                           
Equipment and Materials, Apparel, Books,                                     
Newsletters, Videos and General Merchandise Offers  Sample Mailing Piece     
as well as Fundraising.                             Required                 
                                                                             
A $50 flat cancellation charge applies to all                                
orders cancelled after processing.                  20% Commission to        
                                                    Recognized Brokers       
********Full insertion fees apply if order is     
cancelled within 90 days of collation date********


Contact Statlistics List Management for More Information
69 Kenosia Avenue  Danbury, CT 06810  Phone: 203-778-8700  Fax: 203-778-4839

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